Tallinn, Harjumaa, Estonia
I lead people and brands express who they are. With clarity, coherence, and depth. Over the past 10 years, I’ve worked at the intersection of brand & marketing strategy and execution, leading cross-functional teams, launching new markets, building communities, and designing product launches and experiences that connect deeply with people. My experience spans both corporate and entrepreneurial environments, and that variety is my greatest strength: it’s taught me how to balance structure and sensitivity, metrics and meaning, ambition and alignment. 🔹 In the corporate world, I’ve: • Led a cross-continental team of 11 people across 3 time zones • Opened a new market (€400k in 6 months), launched memberships, scaled acquisition and retention • Managed international events for 500+ in-person and 50k+ online attendees • Crafted CEO personal branding strategies, community operations, and product positioning 🔹 As a consultant, I created a space where identity, brand and expression meet. I guide entrepreneurs, coaches and consultants aligning their brand with who they are, through brand strategy, storytelling, marketing, personal style, and colour expression. I’m a Self-Expression Coach, trained in Life & Business Coaching, Colour Analysis, and Style Coaching. I integrate branding, coaching, personal styling, and colour analysis into one powerful method for personal visibility and alignment. I also founded ArmoBranding, the first business education programme in Italy designed for colour analysts who want to grow a personal brand and turn their passion into a sustainable business. If you’re building (or evolving) your brand and want it to feel as aligned as it is strategic, let’s connect.
Membership Manager responsible for the Business Energetics® Collective, overseeing marketing, programme structure, learning experience, community engagement, and operational delivery. I design and manage the programme's strategic flow with Lenka Lutonska directly. I coordinate all live sessions, implement engagement and retention initiatives, and ensure a cohesive, high-impact learning journey for members. I also host interviews and contribute to programme evolution through continuous feedback, experience optimisation and alignment with the brand’s vision.
Head of Marketing & Communications for Donne in Fiore®, where I lead strategy, communication, brand development, launches, community and business growth. I design and optimise full funnel ecosystems (webinars, membership, promotions), oversee strategic messaging and content direction, and coordinate the social media manager to ensure brand consistency. I support business development and long-term growth by shaping offers, pricing, customer journeys and the overall marketing strategy, while managing the membership community for greater engagement and retention.
Since 2014, I’ve worked at the intersection of identity, strategy, and marketing, blending structure and intuition to help my clients create brands that reflect their values and resonate deeply with the right audience. My approach combines brand strategy, storytelling, marketing execution, personal style, and colour expression. I’m trained in Life & Business Coaching, Colour Analysis, and Style Coaching — and I bring it all together in a method designed to help you be fully seen and confidently visible. My expertise includes: ✔ Brand Strategy & Positioning – Defining your Brand DNA and making it visible ✔ Identity & Storytelling – Crafting cohesive, authentic narratives ✔ Marketing Strategy – Translating identity into impactful action ✔ Go-to-Market & Product Launch – From strategy to execution ✔ Personal Brand Development – Elevating visibility and credibility ✔ Colour Analysis & Style Coaching – Using appearance as a tool for alignment, expression, and presence Branding is who you are and what you stand for. Marketing is how you bring it to life and connect with the right audience. I guide my clients in bridging the gap between identity, strategy, and marketing — empowering them to grow their business with clarity and confidence. ✨ Want to create a brand that truly represents you? Let’s connect.
In August 2014, I opened my first business as a freelance Digital Marketer. In August 2025, I’m rolling out my rebrand as a Self-Expression Coach. This new title blends everything I am and everything I do. I’m bridging my career and expertise in Branding and Marketing, my Coaching skills, and my recent path as a Colour Analyst and Style Coach. I support brilliant women who want to express their identity clearly, beautifully, fully. If you see yourself in this description, and you need help expressing who you are through your personal style or your marketing, I’m here for you. ✨🩷 Let’s connect.
Certified Colour Analyst by the Italian Image Institute, Armocromia method, Foundations & Advanced programs.
At Scale For Impact marketing agency, I support 7–9 figure online educators in scaling their businesses through smart, high-converting marketing strategies. • Funnel Architecture & Execution Designed and optimised complete webinar, challenge, and summit funnels tailored for the online education industry: driving visibility, engagement, and revenue. • Strategic Marketing Initiatives Led high-level strategy across email marketing, paid ads, and organic content, with a focus on conversion rate optimisation, retention, and ROI. • Market & Audience Intelligence Delivered deep market research and audience insights to shape relevant offers and positioning, adapting campaigns to ever-evolving industry trends. • Cross-Functional Collaboration Worked closely with creative, copy, and tech people to ensure cohesive and on-brand execution of all marketing assets and content across platforms. • Data-Driven Optimisation Monitored campaign performance metrics, extracted actionable insights, and iterated to improve outcomes. • Client Growth & Retention Built trusted relationships with clients by aligning strategic direction with business goals, contributing to measurable growth and successful launches.
As Brand Manager at Mindvalley, I reported directly to the CEO and played a key role in shaping both our brand identity and market presence. I oversaw the creative development process, ensuring that every asset was aligned with our brand values and truly resonated with our audience. I also led brand partnership campaigns, coordinating cross-functional teams to deliver impactful projects on time and within budget. Part of my role involved keeping a close eye on market trends to ensure our brand remained relevant, distinctive, and forward-thinking. This multifaceted position allowed me to blend creativity with strategic insight—driving brand growth, engagement, and consistency across all touchpoints.
As the Event Manager for the Mindvalley Supercoach Summit held in Tallinn from June 28-30, 2024, I successfully orchestrated an engaging experience for both in-person and online attendees. With 500 participants on-site and approximately 50,000 joining online, my role was crucial in ensuring the event's success. I also led the 2023 edition. 📌 Event organization 📌 Vendor management 📌 Event communication 📌 Agenda management 📌 On-site execution 📌 Branded items 📌 Budgeting 📌 Event's Marketing
I was responsible for shaping the overall experience of our students, making sure every interaction with the brand felt meaningful, cohesive, and engaging. My focus was to create a positive impact through brand-aligned experiences across all touchpoints. I led a small but dedicated team of one community manager. In the area of Brand Experience, I worked cross-functionally with learning design, product, customer support, events, and marketing to ensure consistency and connection between all departments. My role was to hold the bigger picture and keep the student journey aligned with our brand essence. On the Community & Events side, I was in charge of operations, defining community values and guidelines, and shaping strategies to encourage deeper engagement. I also handled day-to-day community management, creating an environment where members felt seen, supported, and part of something bigger. I also supported the launch of our new community platform, bringing together coaching students in a more structured and vibrant digital space. One of the highlights of my time in this role was leading the 2023 Supercoach Experience in Tallinn. A powerful in-person event that brought together over 600 participants from around the world. Seeing it come to life was one of those moments where everything aligned: the energy, the people, and the purpose behind the brand.