Sydney, New South Wales, Australia
Experienced Marketing and Student Services Professional with a Background in International Education Results-driven Marketing Strategist with proven experience in the Australian international education sector, specialising in customer service and student orientation. Adept at delivering engaging campaigns and high-impact events that enhance student experience and foster strong brand connection. Passionate about organisation, event coordination, and building meaningful relationships with diverse audiences. Skilled in strategic brand development, time management, and digital engagement. Currently seeking a challenging opportunity where I can contribute my planning and communication strengths to support a forward-thinking team and drive greater engagement, loyalty, and growth.
Responsibilities & Key Achievements: • Developed and executed digital marketing strategies across Instagram, Facebook, and TikTok, leading to audience growth of +250 followers on Instagram and +100 on Facebook. • Produced and managed engaging multimedia content, including 10+ viral TikTok videos with 10K–110K views, significantly boosting brand visibility and engagement. • Maintained a structured content calendar and hosted interactive events, such as webinars and live streams, enhancing audience trust and positioning the brand as an educational leader. • Drove a 60% increase in client acquisition within three months and contributed to a fully booked January through targeted campaigns and performance-driven strategies.
Responsibilities & Key Achievements: • Reported on monthly marketing insights and analytics, contributing to a 10% improvement in campaign performance within the first three months. • Collaborated with admissions and academic teams on marketing initiatives, resulting in a 15% increase in student inquiries. • Established and nurtured new strategic partnerships, strengthening the institution's brand presence within a short timeframe. • Supported marketing projects, including college events and brand campaigns, driving a 20% increase in engagement. • Monitored and analyzed key performance indicators (KPIs) weekly, identifying opportunities that led to a 10% boost in lead conversions. • Managed relationships with internal and external stakeholders, ensuring 100% on-time delivery and compliance with project budgets. • Ensured brand consistency across marketing materials, achieving a 90% compliance rate with brand standards during the probationary period.
Responsibilities: • Design, develop, and implement marketing campaigns, prepare and deliver monthly analysis reports • Stay up to date with industry trends and best practices to identify new opportunities for growth • Assist in the planning and execution of events and develop strategies to market our key market segments Key Achievements: • Increased brand visibility and engagement through the design, development, and implementation of targeted marketing campaigns across different channels, resulting in measurable growth in audience reach and interaction rates. • Regular delivery of comprehensive monthly social media analysis reports, showcasing insights into audience demographics, engagement metrics, and campaign effectiveness, facilitating data-driven decision-making and optimization of marketing strategies. • Successful coordination and execution of events, resulting in heightened brand awareness, increased customer acquisition, and strengthened relationships with key stakeholders.
Responsibilities: • Creating and managing inventory of product assets to ensure all content is up-to-date and accessible for other team members. • Setting and configuring cameras, lighting, and audio equipment correctly for shoots. • Creatively incorporating a variety of styles and techniques, while following company standards • Providing training and following the performance of new members of the team. • Successfully tracked inventory for 100 - 400 photoshoots per day. Key Achievements: • Appropriately engaging and posing clients (preschoolers, Pre Kinder, infants, teachers, staff, and directors) along with effectively communicating with volunteers to help properly.
Responsibilities: • Supporting the communications and events teams in designing and editing materials for a range of health audiences, channels, and contexts, including research and analysis reports. • Coordinating responses to incoming media inquiries, reviewing media releases, and relevant internal news coverage monitoring and distribution. • Improved the information requests from customers on social media reducing answers time by 50%. • Ensuring branding and style compliance, proofreading, and representing communications and events team policies, guidelines, and processes across all materials. Tracking products and materials according to deadlines. Key Achievements: • Assisted three big campaigns for the event team by designing and implementing efficient materials for our different channels. • Implemented low-cost communication and marketing strategies to improve internal communications with our coworkers. • Produced and edited a campaign video for the end of the year, which had the participation of all areas.