Netherlands
I am a Senior Paid Media Strategist specializing in scaling e-commerce brands through Google and Meta advertising, with a strong focus on data-driven performance, creative testing, and AI-enhanced campaign optimization. Alongside my work in digital marketing, I am also a writer and lifelong learner. After traveling to more than 70 countries, I began documenting the lessons I learned outside of traditional education systems—through cultures, conversations, challenges, and real-world experiences. This perspective led me to write my first book, The World University: What Travel Taught Me Beyond Any University, which explores how life itself can become a powerful form of education. Today, I continue to work in performance marketing while sharing ideas around growth, curiosity, and learning through experience. I believe in combining: analytical thinking from marketing with human experience from travel and exploration Both shape how I approach work and life. Core Competencies: - Digital Marketing Strategy - Paid Advertising (Google, Meta, Instagram, Bing, Pinterest, LinkedIn) - Social Media Strategy (Instagram, YouTube, TikTok, Pinterest) - Campaign Optimization & A/B Testing - Data Analysis & Reporting - eCommerce Advertising (Shopify Ads, WordPress) - Remote Team Collaboration & Project Management With a strong foundation in marketing, hands-on platform experience, and a global outlook, I bring years of experience working remotely across various time zones.
• Develop paid media strategies across PPC, display, and social media channels • Implement paid ads to drive site visitors and increase conversions • Analyze Google Analytics data to optimize website traffic and landing page conversions • Agency experience. Managed multiple clients from different verticals, spending between 5K - 200K USD per month on Paid Search, Shopping ads, Display, YouTube, and Meta Ads
Optily is a Shopify app that automates advertising budget optimization, maximizing ROI by dynamically allocating funds based on performance data. It enhances e-commerce advertising efficiency through AI-driven budget allocation and automated bid adjustments
• Managed and scaled clients' ad spend across digital channels (YouTube, Search, Shopping, Performance Max, Facebook/Meta, Instagram, and TikTok) • Client-facing role: Presented recommendations for optimizing campaigns, creating digital strategies, and sharing insights & and trends with clients • Mentored and trained team members (campaign managers)
• Developed, executed, monitored, and reported digital advertising campaigns (display prospecting, remarketing, video ads) for global markets • Created internal reports to monitor performance and optimize paid ads • Collaborated with internal teams to drive targeted specific marketing campaigns • Drove high-quality traffic to homepage and product landing pages
• Planned and executed domestic and international campaigns using different media channels such as social media, paid search, and display advertising • Analyzed metrics (Cross Media, TV, and Social Media) to measure performance against goals (ROI and KPIs) and to optimize media strategy • Developed and presented reports for clients on the performance of ongoing campaigns • Identified and evaluated business proposals from media partners and negotiated terms of agreement • Managed day-to-day relationships with sales houses and publishers
• Led social media strategies, social CRM, and online marketing campaigns • Supervised a team of project managers, designers, and a community manager to develop content and images for the client’s social media channels • Analyzed data and generated reports on the performance of ongoing campaigns