Sydney, New South Wales, Australia
Localisation Designer for EMEA at Canva, focused on Italy, France, and Spain. I adapt Canva's content to be culturally resonantthrough visual storytelling grounded in local nuance. I work closely with SEO teams and country managers to strengthen Canva's experience for European users. 🌍
• Manage end-to-end marketing campaigns across digital and traditional channels, including strategy, budgeting, reporting, and stakeholder communication • Lead the agency's creative direction, supervising all visual projects including branding, websites, and integrated campaigns • Provide direction and feedback to an internal team and contractors, ensuring high-quality, on-brand work • Act as the main client contact, translating briefs into effective creative solutions that meet business objectives • Keep projects on track using management tools, balancing timelines, resources, and creative standards
• Guide the creative direction of projects and oversee their delivery, meticulously tracking deliverables to ensure overall success • Manage the complete creative life cycle, from concept to implementation, ensuring seamless execution of ideas • Conduct comprehensive design reviews, offer constructive feedback, and guide the team to refine design concepts for optimal results • Serve as the primary point of contact within the team, bridging communication gaps and maintaining strong client relationships as a client liaison • Effectively manage creative workflows, overseeing team tasks and project deadlines to meet objectives. • Collaborate with the Director to compile revenue and client progress reports, contributing to strategic decision-making.
• Elevated brands through captivating visual identity design, including logos, collateral materials, and brand guidelines. • Crafted responsive websites using WordPress, Elementor, and Shopify, focusing on top-notch UI/UX and aesthetics. • Designed compelling digital creatives for LinkedIn and Meta platforms.
• Collaborated with diverse clients, including financial services, fintech, and environmental sectors, to deliver tailored communication strategies. • Provided comprehensive graphic design solutions encompassing web prototyping, motion design, and print materials. • Merged creative design with strategic thinking to create compelling visual narratives that resonated with target audiences. • Gained valuable insights into the financial services, fintech, and environmental sectors, enabling the delivery of impactful design solutions.
• Proficiently organise transportation, hotel bookings, restaurant reservations, and group activities, ensuring hassle-free travel experiences. • Demonstrated ability to handle challenging situations, employing crisis management skills to resolve issues swiftly and maintain tour quality. • Lead tour groups confidently, providing guidance and ensuring the group's needs are met throughout the journey.