Narrabeen, New South Wales, Australia
Passionate about transforming brands through strategic marketing, I've driven success for over 50 brands across my 15-year international career. My expertise spans across strategy, branding, social media, paid media, content creation (including UGC), EDM, key opinion leaders partnerships (influencers), and event management. I thrive on turning marketing challenges into measurable business outcomes.
As Founder of Palermo Digital, I successfully transitioned into the Australian market, leveraging my international marketing expertise to help local SMEs and startups achieve their growth objectives through data-driven and creative digital strategies. Key achievements: - Led the launch of a new ready-to-drink cocktail brand, establishing their social media presence and driving sales through social ad campaigns. - Developed comprehensive digital strategies for two crypto startups- implementing social media presence, lead generation campaigns, and brand ambassador programs. - Created a high-converting social media strategy for a construction company, transforming technical information into valuable sales tools to get clients across the line. - Designed and executed promotional strategies for restaurants, combining on-premise activations with digital campaigns to drive foot traffic. - Delivered social media marketing workshops, educating SME owners and startup founders on digital marketing strategies and practical implementation techniques.
As Marketing & Product Manager at Specialist Direct, I lead the strategic development of both marketing initiatives and product evolution, driving brand awareness and enhancing product offerings in the healthcare technology sector. Key achievements: - Led the comprehensive rebranding of Mira, an innovative injury management platform, to develop a new visual identity that aligned with the platform's vision to revolutionise case management in sports and corporate settings. - Directed the UI redesign of Mira's application, ensuring consistency with the new brand identity while enhancing user experience and functionality. - Transitioned into product management in 2024, leading the development team through Mira's latest iteration, focusing on transforming injury and illness management processes. - Created and implemented the company's first comprehensive marketing strategy, aligning digital initiatives with business objectives. - Conducted in-depth market analysis to identify opportunities and competitive advantages, informing strategic decisions and product direction. - Collaborated with the leadership team to establish marketing and product KPIs, ensuring alignment between business goals, user needs, and product development. - Developed full marketing funnels - from ads to discovery sessions, training, and coordination to nurturing EDMs.
As Founder and Managing Director of B-Digital, I led a digital marketing consultancy that served over 50 brands across diverse industries, delivering comprehensive digital strategies while personally executing key tactical initiatives. As a primary marketing partner for SME owners, we played a crucial role in their business growth, helping them establish digital presence, optimise marketing efforts, and achieve measurable outcomes. Seeing these businesses transform and succeed through our strategic guidance was truly rewarding and validated our goal-driven approach. Key Achievements: - Scaled an appliance brand's online business from zero to ARS$1 million monthly recurring revenue, achieving a 92 ROAS within three months through strategic paid media campaigns. - Doubled lead generation for a healthcare client through website redesign, which was recommended and implemented by us. - Increased online sales by 20% for a jewellery brand and 15% for a luxury shoe brand within the first month of management. Main work: - Created and optimised paid media campaigns across Facebook, Instagram, and Google Ads, developing sales funnels and email marketing initiatives that drove measurable business growth. - Built and managed multiple brands from scratch, including brand identity development, website design, social media presence, and social and search advertising campaigns. - Established brands' presence on social media and managed PR and content strategies. Led client relationships across diverse sectors, including fashion, appliances, alcoholic and non-alcoholic beverages, lifestyle, retail, hospitality, real estate, construction, healthcare, education, fitness and more.
As Project Manager at the Ministry of Education of Buenos Aires, I led strategic initiatives to democratise coding education through digital platforms, developing comprehensive learning resources and implementing free community programming courses. - Led the strategy for "Code your Future", developing the initiative's visual identity and communication approach to promote free coding education in the community. - Created comprehensive educational content for the Ministry of Education's Online Platform, including conceptualising and producing 36 instructional videos featuring coding ambassadors, from script development through final production. - Directed the successful redesign of the Ministry's Online Education Platform website, improving user experience and accessibility of coding resources.
Led product design and marketing communications for an indie fashion startup: - Designed and launched three successful seasonal collections, overseeing the entire creative process from concept development to production and retail implementation. - Established the brand's digital presence and communication strategy, including social media channels, press relationships, and influencer partnerships that drove brand awareness and sales growth. - Created and managed promotional content across platforms, including product photography, lookbooks, and campaign materials that strengthened brand identity and market position.