Greater London, England, United Kingdom
Leading regional marketing in EMEA for Rippling. My team are responsible for the growth of the EMEA business through programmes such as demand gen, channel and partner, brand campaigns (including OOH), field and events, content, GTM and PMM.
Responsible for all marketing globally with a team focussed primarily on growth, demand gen and brand. Both strategic and hands-on role. Temporary ownership of the partnerships team.
Led and owned marketing across EU for all commercial, public and strategic businesses. My team were responsible for acquisition, adoption, retention, brand, demand generation, growth marketing, content and telemarketing sales.
Built the demand generation function across EU to 30+ people from concept to launch inventing and implementing the frameworks, goals and processes. Managed 7 heads in UK & Ireland across all verticals.