Canada
Hi, I'm Fiona 👋 I love challenging the status quo. My current jam is to overturn the gender ratio in the tech industry. I spend most of my time between connecting top innovative companies with talented women all around the world, and helping small businesses navigate and compete in saturated markets. Ask me about leveraging digital workflow automations to streamline processes; and driving efficiency and growth through strategic enablement at the intersection of marketing, sales, and customer interactions.
• Drove market expansion in over 10+ countries and 4 continents, managing more than 250+ DEI-focused community and private hiring events to date • Establish and maintain key partnerships with organizations, including non-profits and value-add partners • Collaborated with companies across all industries and growth stages globally, from startups to Fortune 500 companies, working closely with C-level and V-level executives • Developed workflow processes to streamline operations and drive sustainable growth, resulting in over $5M+ in revenue • Lead team of over 20+ event directors across EMEA, APAC, and North America improving project completion rates and client satisfaction rates by 80% • Successfully transitioned 350 in-person events to a virtual format during the COVID-19 pandemic, resulting in a 15% increase in attendee engagement and maintaining 95% of projected revenue • Facilitated high-impact connections between top tech talent and leading companies, optimizing placements for mutual success
• Led global events from start to finish, delivering success on budget, on time, and meeting client needs • Created long-term goals and plans with key partners and clients, matching projects to business aims • Balanced multiple clients needs, producing profitable events while hitting deadlines and targets WomenHack is a community that aims to empower women in tech by facilitating access and transparency in the industry. Through recruiting and networking events, anonymous workplace reviews, and strategic alliances, we hope to create a more inclusive workplace for all.
• Developed brand recognition bringing it from a small and fairly unknown family farm into a trusted national organic consumer brand • Drove awareness, reach, engagement, and adoption of organic products through various marketing strategies • Increased reach from 200+ to over 10k organic social media followers - driving demand, revenue, and sales • Spearheaded the launch of official blog site, website revamp, and development of online e-commerce shop • Established industry partnerships such as EarthFest, Kranji Countryside Farmers' Market, etc. • Coordinated and maintained all social media platforms, developed and managed marketing content, implemented social listening tools
• Worked across Sok & Wolfson's subsidiary brands such as Aburaya Oakland and Garden House (F&B), and Qulture Collective (Community Services and Retail Partnerships) • Built Aburaya's website from domain setup, to web development, and copywriting • Increased community engagement through social media platforms • Handled public relations with press and media coverage • Liaised with advertising vendors and influencers to expand reach • Collaborated across multiple online ordering platforms
• Worked on both B2B and B2C marketing strategies • Developed internal content strategy and editorial calendar • Coordinated and maintained social media platforms • Development and management of industry-related content • Working on streamlining business processes and developing SOPs • Consultation on client marketing projects
• Student leader and ambassador for the Student Activities Office (SAO) • Established internal systems & processes to improve efficiency and increase student engagement • Collaborated across faculty, staff, and administration to ensure successful and effective events that fall within college guidelines and state/district regulations