Princeton, New Jersey, United States
Extensive experience leading global teams from market-driven product definition and designer vision to technology validation, manufacturing, and field installation to deliver integrated user experiences. Outline of achievements... Sales Growth and Go-to-Market: - YOY growth for pioneering SaaS and AI based products and core product portfolios. - Delivered bespoke solutions focused on delivering designer’s UX and UI vision. - Built product and service portfolio to successfully compete with market giant. Brand Development and Launch: - Built brand from zero to launch in 2 months with initial launch of 15 new products in 8 weeks to 68 agents across North America. - Led market strategy development through SWOT analysis, market research, and partner workshops on products, pricing, and competitive landscape and set launch OKRs. - Worked across marketing, engineering, purchasing, logistics, and sales teams to successfully launch products with complete documentation, pricing, promotions, and fulfillment processes in place. Brand Ownership and P&L Responsibility: - Grew brand from zero to 10% of global revenue and achieved vision to establish it as a premiere brand in North America by building trust through high performance and innovative product and superlative support. Product Lifecycle Management: - Collaboratively defined new product and service roadmap and end-of-life product plans for North American market with offshore parent company R&D team and changed development direction for superior global growth. Product Development and Launch: - Directed development and successful launch of three technically challenging and innovative new product families. - Defined technical requirements for products and established and performed tests and gathered and analyzed data on crucial technical performance characteristics. Cost Savings and Offshoring: - Reduced component costs increased manufacturing efficiency with new domestic and overseas fabrication partners for mature product portfolio.