Portugal
Product lead with 10 years’ experience building online consumer products at high scale (60M+ daily users @ Booking.com) and 0->1 startups. I deliver measurable impact for both businesses and users through CRO, product development, and rapid experimentation. My approach is lean and data-driven: I’ve run 300+ A/B tests, conducted 200+ customer interviews and user tests, and used surveys, dogfooding, GA/event tracking and feedback loops to better understand users and identify opportunities to deliver more value. I have a bias toward learning quickly, and I’m comfortable balancing lean execution with the development of scalable foundations. My values are rooted in customer-centricity, continuous learning, ownership of outcomes, and building in ways that help teams succeed together. I have several years of experience hiring and leading PMs and engineers, and I enjoy creating environments where people can do their best work. Fascinated by how AI, Web3, and BCIs can improve everyday life.
We raised a $2.6M seed round led by Animoca Brands, DCG and D1 Ventures to build and scale the first decentralised marketplace for interoperable 3D gaming assets and developed a flexible and extensible metadata structure enabling interoperability for 3D NFTs. We generated +$600K in marketplace sales within six months of launch and onboarded 300+ 3D creators. I led customer product, strategy & hiring.
Delivered triple-digit growth for Booking.com's new vertical businesses (Rental Cars, Airport Taxi, Flights), and driving significant growth of the core Accommodation business.
Delivered value for +170 million Booking.com account holders. Used machine learning and UX personalization to significantly improve conversion, registrations and engagement.
Delivered a significant increase in loyalty for accommodation bookings through launching a Trip Itinerary tool. Validated significant demand for personalized trip recommendation products such as scheduled rides and attractions.
Rapidly prototyping side projects with friends: - tempo - collaboration spaces for businesses - coinmention.co - twitter sentiment trend analysis for cryptocurrency - bitcoinposter.com - art poster of satoshi's whitepaper - $40K profit earned in six weeks - bundlr - starter kits for hobbies
We built and launched the first video marketplace for clothing on iOS.