Zurich, Zurich, Switzerland
Senior media strategist leading integrated media planning across On’s global campaign portfolio, including the brand’s highest priority campaigns, key product launches and flagship brand moments. I specialise in building strategies that grow brand awareness, strengthen market relevance and drive measurable commercial outcomes. My experience spans global and regional markets, combining strategic planning, media investment, agency leadership and creative innovation to deliver impact at scale. Track record of helping brands unlock growth through data informed decision making, culturally relevant campaigns and full funnel communication strategies that connect brand ambition with business performance.