Greater Hamburg Area
• Led the onboarding and integration of a marketing automation & activity capture tool • Built & maintained SharePoint data repositories to ensure seamless access to knowledge • Created & trained GenAI chatbots to streamline workflows and knowledge management • Developed Salesforce functions and optimized workflows between CRM & marketing tools • Designed Tableau reports to improve pipeline visibility and support data-driven decisions
• Implementation of a streamlined and digitalised business platform for european business units
• Supported strategic change management initiatives, driving organizational improvements. • Designed and delivered tailored Excel training sessions to enhance team productivity. • Conducted in-depth research on Smart Factory trends and New Work concepts