Liz Willis

Director, Enterprise Strategy & Business Operations @ Starbucks | Strategy, Innovation, Product & Portfolio Management

Greater Seattle Area

About

I am an energetic brand-builder, change-maker and business leader known for developing products, strategies, operating systems and programs that deliver results at scale. I balance an entrepreneurial, possibilities-first mindset with the rigor, influence and discipline to makes things stick. I am known for fostering a culture of excellence, candor and accountability.

Experience

  • Starbucks (13 yrs 2 mos)
    • director, Enterprise Strategy & Business Operations l Office of the CEO
      Sep 2024 - Present · 1 yr 11 mos

    • TLA: Global Foodservice Strategy & Brand Management
      Apr 2024 - Aug 2024 · 5 mos

      5 month time-limited assignment leading a team focused on driving progress on key global strategic initiatives on the foodservice business, including research, brand strategy and standards and innovation for the Global Coffee Alliance (a Nestle-Starbucks partnership).

    • director, Flagship Food l Strategy, Portfolio Management & Product Development
      May 2021 - Apr 2024 · 3 yrs

  • T-Mobile (4 yrs 11 mos)
    • Senior Marketing Manager, Acquisition Marketing
      May 2012 - Jun 2013 · 1 yr 2 mos

    • Senior Manager, Mobile Broadband category
      Jun 2010 - May 2012 · 2 yrs

    • Senior Manager, Product Innovation
      Sep 2009 - Jun 2010 · 10 mos

  • Director Marketing & Corporate Communications at Intelius
    Apr 2006 - Jul 2008 · 2 yrs 4 mos

    Lead a team responsible for corporate communications strategy inside a fast growing big data startup. Responsibilities included brand management and positioning, public relations, marketing and public affairs and related budget.

  • Account Executive at Barokas Communications
    Apr 2005 - Apr 2006 · 1 yr 1 mo

    Lead PR initiatives, strategy and client counsel for a range of accounts in the technology, data, gaming and sports sectors.

  • Marketing, Training & Promotions Manager at Enfission, Inc.
    Feb 2004 - Apr 2005 · 1 yr 3 mos

    Launched and promoted a disruptive new vitamin-based water enhancer in major wholesale and retail outlets. Established the company’s first marketing and events program nationwide and supported brand strategy, led promoter/sales training content development and implementation, and creative agency management.