La Tour-de-Peilz, Vaud, Switzerland
CRM, CMI & Loyalty Manager with solid financial and commercial background. Experiences in important multinational companies with roles in Headquarter and in the markets.
- Analyze market trends and consumer behavior to provide actionable insights that drive strategic decision-making and optimize category performance within the organization - Develop and implement customer-centric strategies to drive customer acquisition, retention, and loyalty. - Analyze customer data and behavior to identify opportunities for personalized marketing campaigns and targeted communications. - Create and manage customer lifecycle programs to optimize customer engagement and maximize lifetime value. - Collaborate with cross-functional teams, including marketing, sales, and product development, to align CRM initiatives with overall business objectives. - Design and execute customer segmentation strategies to deliver tailored messaging and offers to different customer segments. - Develop and optimize customer onboarding processes to ensure a smooth and positive experience for new customers. - Responsible for accurately estimating monthly business turnover, leveraging analytical skills and data-driven insights to support financial planning and strategic decision-making - Team Leader: 7+2 FTEs
- Head of CRM Analitics - Market Insights Manager - Create powerful insights studying our Customers - Define and implement the best Customer lifecycle - Create insights with coffee&machine market data - Explore external customer trends with Market research - Team Leader: 8 FTEs
- Leading 1 Flagship, 26 Boutiques, 30% of Market Turnover - Performance management and target setting - Strategic role for retail innovation and development - Project Manager for new retail concept - People management and development - Team Leader: 12 Direct FTEs, 300 total employees
- Co-piloting long and mid term planning - Profitability analysis customer/brand/branch/product - Customer performance analysis - Monthly closing activities