Amsterdam, North Holland, Netherlands
Digital Project Manager with unstoppable Curiosity and Passion for Apps and Digital Business. Innovation driven, with a deep understanding of how Content, Data, AI, and Machine Learning can transform Consumer Engagement. I am constantly exploring new ways to reach Customers through Strategic, Data-Driven Digital Journeys. A Hands-On Leader who Leads by Example, fostering Team Synergies both Digitally and in Person. Enthusiast of Fashion, Sports, Music, Art, and Culture, always at the forefront of Global Trends. Ready to Travel, Explore, and Innovate with a sharp focus on Business Objectives, while maintaining Attention to Detail and fostering Team Success.
As a passionate Global Consumer Engagement & Personalization Manager, I excel in crafting and executing strategic, AI-powered solutions across multiple platforms. My expertise lies in developing and launching global initiatives, meticulously evaluating their performance, and assessing their scalability to ensure sustained impact. I specialize in creating strategic growth frameworks and innovation roadmaps that drive global adoption and foster continuous improvement. With a keen eye for designing and coordinating consumer engagement activations, I align initiatives with specific business objectives to achieve measurable results. Passionate about leveraging cutting-edge technology and strategic insights, I am committed to shaping the future of consumer interactions on a global scale at adidas.
Passionate about driving innovation and growth, I was selected for and successfully completed the Trailblazer program at adidas. This managerial program focused on personal and professional development, providing unique opportunities to engage with senior leadership and present impactful projects directly to our VP. My journey through the program shaped my skills in strategic thinking, leadership, and data-driven consumer engagement, positioning me to effectively contribute in the digital landscape. I am eager to leverage this experience to continue making meaningful contributions and leading initiatives that shape the future of consumer interactions at adidas.
In my role as the Digital Content APPs Lead at Nike, I spearheaded the creation and optimization of user journeys across the Nike App, NTC, and NRC. I was responsible for overseeing the onboarding, training, and management of a team of up to five content specialists, ensuring seamless execution and high-quality content delivery. As the Europe CMS and NCP Transition Lead, I successfully led the transition and integration of new content management systems, enhancing our digital capabilities and improving efficiency. Additionally, I drove the adoption, onboarding, and rollout of new App contents, ensuring it met the high standards expected by Nike’s global audience. With a focus on innovation and strategic content management, I played a key role in elevating the digital experience for Nike users, contributing to the brand’s continued success in the digital space.
As a Digital Content Specialist, my main focus is the creation and the authoring phase of contents for Nike’s digital ecosystem utilizing CMS tools, striving to reflect the design ethos and enhance the consumer online retail experience. Working in a diverse network of stakeholders I have built strong communication skills collaborating with Producers, Merchandisers and the Creative team to ensure content meets quality standards and business expectations, and partnering with UX, IT and Analytics departments to understand technical needs to deliver efficient and strategic brand and merchandising solutions.
- Support on Converse GTM strategies for Key Accounts and pure players. - Improvement Converse on Key Accounts’ E-commerce and digital platforms. - Omnichannel marketing directions execution and Marketing assets management (Internal/External interaction). - Data driven analysis on different Accounts performance KPI Personal projects - Online Overviews and Action Plans: Development of Converse digital brand appearance and consumer experience overviews with connected strategical plans able to obtain quick wins and create the basis for future improvement. - Netherland Consumer mapping project: Retail Tours and Intradepartmental interaction to create a marketplace overview focused on a clear definition of Consumers, Territory, and Channels. - Competition Analysis: Weekly overview of the competitors from a Sales and Brand perspective to improve Sales team awareness on market main actors launches and GTM strategies.
- Development of online and offline communication strategies for the most influential streetwear and sportswear brands. (Nike, Converse, adidas Originals, New Balance, Tommy Hilfiger, Puma, Diadora) - WHITE STREET MARKET clients activations ideation and development. - Influencers and talents research and management with analysis and reporting activity of their impact on the strategy. - Social media business accounts management and “cool” hunting activities to find future trends.
- Contributed to build and develop operative business strategies for both emerging and established brands within the Fashion Lifestyle industry in the West Coast Area. - Direct Marketing Media creation and strategy results analysis. - Sample management, product exposition and storytelling, and promotional events planning.