Brussels Metropolitan Area
Football communications, stakeholder relations and event operations professional with extensive experience across clubs, federations, UEFA competitions and major international tournaments. Throughout my career, I have worked across the European football ecosystem in communications, stakeholder management, event operations and strategic consultancy roles. My experience includes work with national associations, clubs, UEFA competitions, FIFA World Cups, UEFA EURO tournaments and the Paris Olympic Games. I have developed strong expertise in communications management, media relations, stakeholder messaging, content planning and operational delivery, with experience working across multilingual and multicultural environments. Since 2019, I have run my own company, Malre BV, through which I support clubs, federations and football organisations with communications, operations, stakeholder engagement and strategic projects. I currently continue to work for UEFA in an operational role delivering UEFA club competitions including the UEFA Champions League, UEFA Europa League, UEFA Conference League and UEFA Women’s Champions League. Fluent in Dutch, English and French, with additional knowledge of German, Spanish and Portuguese. Passionate about football governance, player welfare, stakeholder engagement and the wider future of the European game.
Highly experienced and seasoned consultant in mayor sports events, media, communications and marketing, both in Belgium as abroad. Specialised in football operations, football strategy, communications,operations and planning.
Free lance role for UEFA Match operations division within the football department. Various roles and tasks: tutoring and training new Venue Directors, delivering Site Visits and stadium inspections, VAR support and implementation. Delivering assistance to Venue Director and Match Manager's workshops. Supporting also projects in the national teams and youth competitions (U21 Euro Hungary 2021, U17 Euro Israel 2022, WU17 Euro Estonia 2023, U21 Euro Georgia 2023). My core day-to-day tasks in this role included • Directing and managing over 100 UEFA European club competition games. • Conducting 75+ site visits and stadium inspections for compliance with UEFA standards. • Collaborating with renowned football clubs for event organization and logistics. • Maintaining consistent communication and coordination for optimal event results. A section of my key accomplishments in this capacity entails: • Directed over 100 games in UEFA's elite club competitions, showcasing ability to handle high-pressure environments and complex logistics. • Improved overall efficiency and effectiveness by coaching and developing 15+ new Venue Directors. • Strengthened stakeholder relationships and collaborative opportunities through network within the European football community. Skills Venue Operations - Event Organization - Logistics Management - Stakeholder Communication - Stadium Inspections - Compliance Management - Coaching and Development - Football Operations - Soccer Operations
100+ games delivered in UEFA´s top club competitions. As freelance Venue Director in charge of football operations delivery in UEFA's high profile club competitions: UEFA Champions League, UEFA Europa League and UEFA Women's Champions League. Worked with clubs like SL Benfica, Liverpool FC, Celtic FC, Olympique de Marseille, Olympique de Lyon, PSV Eindhoven, Ajax Amsterdam, Club Brugge KV, KRC Genk, KAA Gent, Sparta Prague, SC Heerenveen, Dinamo Zagreb, Legia Warsaw, Dundalk FC, Real Madrid Women, PSG Women, SL Benfica Women...
My core day-to-day tasks in this role included • Overseeing event operations at the Event and Venue Management (EVM) department. • Preparing and organizing the venue team for successful delivery of events. • Coordinating operations and services for large-scale spectator events. A section of my key accomplishments in this capacity entails: • Coordinated operations and services for hosting 1.3 million spectators across 52 events within 15 days. • Contributed to the team event readiness and C3I Event Operations - Venue Management - Team Management - Team Organization - Large-Scale Event Planning
My core day-to-day tasks in this role included • Overseeing event operations at the Venue Management (VM) department. • Preparing and organizing the venue team for successful delivery of events. • Coordinating logistics and services for large-scale spectator events. • Building relationship with stadium operator, authorities and other third party stakeholders A section of my key accomplishments in this capacity entails: • Contributed to the Venue Management team for EURO 2024 in Gelsenkirchen, Germany. • Coordinated operations and services for 4 EURO 2024 games on the highest level, including Spain vs Italy, the highest profile game in the group stage. Skills • Building, shaping, coaching a Venue Team to guarantee a delivery to the highest standards Event Operations - Venue Management - Football Operations - Team Organization - Large-Scale Event Planning - Stakeholder Management - Soccer Operations
In charge of commercial and marketing activities for EURO 2020 in Parken stadium in Copenhagen.