Washington DC-Baltimore Area
I launched ORSO Creative + Strategic in 2020 to leverage 15 years of experience developing creative communications and assertive public/governmental affairs strategies for corporate, governmental, political, media, and international nonprofit organizations. ORSO offers an eclectic strategic toolbox that fuses strong media relations acumen and political expertise with elements of creative advertising, journalistic practice, deep research, public policy analysis, and a passable sense of humor.
ORSO crafts assertive public affairs and creative advertising strategies for public agencies, corporate and nonprofit organizations. Guided by an eclectic strategic toolbox that fuses a strong media relations acumen and political savvy with elements of creative advertising, journalistic practice and deep research, ORSO forms bespoke teams of subject matter experts to address organizations' most vexing public affairs challenges.
As Executive Vice President of the Clint Reilly Organization, oversaw editorial strategy, public affairs, marketing activities, brand development and growth initiatives to various degrees across numerous business divisions spanning media, commercial real estate, hospitality and nonprofit endeavors. Brands within the portfolio included the San Francisco Examiner, the Nob Hill Gazette, SF Weekly, Gentry Magazine, Merchants Exchange Productions, Credo Restaurant, Clint Reilly Landmark Properties and Bay Scholars. In a parallel role, lead the creative and editorial team for the Nob Hill Gazette as the title's executive editor.
As the city of Hayward's first Community and Media Relations officer, oversaw the development of an eponymous new division within the city manager's office. Major accomplishments included successfully executing a citywide brand study and subsequent brand strategy; orchestrating the ground-up redevelopment of an award-winning, open-source digital platform and accompanying content strategy for all city departments; spearheading a major public outreach and education campaign surrounding a successful $10M annual revenue measure; conceptualizing and executing an internationally-applauded, guerrilla driver/pedestrian safety campaign; directing crisis communications involving labor negotiations, public safety issues and other sensitive topics.