Zurich, Zurich, Switzerland
- Leading brand strategy, planning and 360° activations for the Aperitivo Portfolio, including the company's largest brands Aperol, Campari & Crodino
- Leading brand strategy, planning and 360° activations for Campari & Crodino
- Brand Manager for the Swiss Foods (Knorr, Chirat, Maizena) Retail Core Portfolio - Brand Lead for Chirat (Retail & Foodservice)
- Brand Building Lead for the Knorr, Chirat and Maizena Core Portfolios in Switzerland - Chirat Brand Development Lead
- Brand and Customer Marketing Lead for Mini Meals, Dry Ready Meals and Mealmakers categories - Responsible for Knorr digital platforms, activities and agencies in CH
Internship with the Swiss Selling & Market Operations Team of Procter & Gamble. - Supported the Sales Team in managing daily customer business (e.g. offers, budget planning, customer requests, presentations, store checks) - Led a new initiative expanding the Home Care business into a new channel in Switzerland - Developed customer specific planograms and growth plans for annual negotiations
Internship with the U.S. Commercial Service, the export promotion agency of the U.S. Department of Commerce's International Trade Administration, at the United States Embassy in Vienna. - Market Intelligence: Compiled market briefs and customized reports on various industries - Business Matchmaking: Assisted U.S. companies by determining the marketability of their products for the Austrian market and identifying potential business partners. - Trade Missions: Co-organized the U.S. Industry Program for 80+ high-ranking U.S. industry and government guests at the annual International Atomic Energy Agency General Conference in collaboration with the State Department and the Department of Energy.
Event management (freelance) for a major UBS golf tournament with 100 guests. - Oversaw and assisted the catering and operations teams - Coordinated the invitations process - Managed media-related activities including handling photo publication and distribution