Federico Fernández de Santos Ortiz

Chief Editor of Executive Excellence and Director of the Ex2 management book Collection at Almuzara

Paris, Île-de-France, France

About

Currently owner & editor of Executive Excellence 2004- Global Peter Drucker Forum member external team 2021- PR for the Brightline Initiative at Global Events 2018- Director General de Agencias de España desde Mayo 2012-2017 Director y Editor Executive Excellence desde 2004- Presidente General LGM (empresa de servicios de logistica y servicios) hasta 2016 Director Comtex News Networks para Europa 1994-8 Director General nFactory 1992-4 (Spain Portugal & Morocco) Specialties: - bilingüe en Ingles. Dominio Frances e Italiano.

Experience

  • Director of the Management books Collection Ex2 (Executive Excellence) at Editorial Almuzara
    Jan 2026 - Present · 6 mos

    I select, promote and help publish high-quality management books in Spanish through the Ex2 Book Collection, developed in collaboration with Almuzara. This role builds on my work as editor of Executive Excellence, Ambassador in Spain for the Global Peter Drucker Forum, and media associate of Thinkers50. Through these activities, I have established relationships with leading international management thinkers, authors, academics and practitioners whose ideas are shaping the future of business, leadership, innovation and work. Many of these authors publish first in English and often reach the Spanish-speaking market late, or not at all. The purpose of the Ex2 Book Collection is to identify relevant books early, facilitate their publication in Spanish as close as possible to the original edition, and connect them with executives, companies, institutions and sponsors in Spain and Latin America. My role includes identifying authors and titles, opening conversations with authors, agents and publishers, supporting editorial positioning, coordinating introductions with potential sponsors and institutions, and helping create visibility through events, interviews, media relations and Executive Excellence’s management content ecosystem.

  • External Team at Global Peter Drucker Forum
    Oct 2021 - Present · 4 yrs 9 mos

  • Editor at Executive Excellence
    Jan 2004 - Present · 22 yrs 6 mos

    Started the publication in 2004, applying previous experiences in the editorial sector (specifically at McGraw Hill’s Businessweek). Executive Excellence was conceived for high-level executives, managers, entrepreneurs and self employed professionals who want to keep up with the ever changing management environment. We provide “food for thoughts” that come from the best of the best. Thinkers50, EBF, Brightline, IESE, INSEAD, Harvard, Oxford, MIT… We are but a humble transmission chain of ideas, knowledge and talent, wherever it may come from. We have no other role than that of offering our readers access to the best thinkers, managers and professionals in all areas that could be of interest to them, and always in an unbiased way. To do so, we have chosen to distribute the magazine free of cost (both online and in paper), in order to reach as much people as possible. Our online income derives from advertising. Executive Excellence is distributed together with Cinco Días (Spain’s second financial newspaper) to it’s subscribers and in all sales points of Catalonia and Madrid, once a moth. It is also continuosly available at VIP Lounges of all high-speed train stations in Spain (Salas Club AVE), Airport VIP Lounges (Madrid, Barcelona, Paris…) and many other places where you find executives. We are the fastest growing management magazine in Spanish speaking countries. You can download EE at :www.eexcellence.es

  • PR & Lobbying activities at Brightline Initiative
    Jun 2017 - Jun 2026 · 9 yrs 1 mo

    Networking on global events: TED2019, Collision, Peter Drucker Forum, Thinkers50, WEB Summit, European Business Forum, RISE...also generating content for Executive Excellence in the best management events. Having had contacts with the most important "Gurus", together with hundreds of interviews with Primer Ministers, Presidents, top CEO's and senior managers, I have been able to introduce a broad spectrum of people to Brightline and PMI. At the same time I have presented the Brightline initiative to a great number of People present at these events.

  • Director General at Agencias de España
    May 2012 - Jan 2017 · 4 yrs 9 mos

    Essentially, cooperated with the government and public structures in order to enhance the advertising sectors capacity to contribute to the countries recovery while stimulating internationalization of the associates. Also organized conferences together at Esade and Esic. Organizing international activities such as trips to London to establish links with top international advertising companies. AdE acts as the sectors representative with ICEX.