Mexico City, Mexico
A results oriented strategy and business development professional with more than 10 years of experience in marketing. Team player, creative for solving problems and specialized in identifying business opportunities. Solid balance of strategic and tactical skills, with ability to perform well in a highly dynamic, rapidly changing environment. Excellent interpersonal and communication skills. Digital native.
Strategic planning and execution of all Disney+ and ESPN marketing campaigns in Mexico. Responsible for direct to consumer and partner marketing efforts. Development of trade marketing initiatives with Disney Advertising team as internal client. Team management.
Business development in Mexico and Latin America. Team management and talent acquisition. Strategic planning for regional and local brands. Customer service. Responsible for local P&L Cross-functional work with other Avatar offices. Vendors management
Develop digital strategies for local and regional clients such as: Sigma Alimentos, Natura Cosméticos, Televisa, The Walt Disney Company, Grupo PI Mabe, Sony, among others. Project management and performance reporting/analysis. Participate in creative processes and content development proposals. Emerging trends monitoring and audience insights analysis. Coordinate digital workshops and trainings.
Develop multi-platform regional strategies for different lines of business: TV channels, Theatrical, Radio, Live Events. Create social media regional strategy for TV Channels and Disneylatino. Emerging platforms, consumer trends & competitive landscape analysis. Team management and P&L management. Vendors management.
Develop and execute digital initiatives for Theatrical, Media Networks, Live Events, Records, Radio and Live Events. Digital Media rollout coordination. Budget forecast and administration. Online media campaigns, SEM and social ads. Performance report analysis. Team management. Agencies management.
Develop digital strategies for US Hispanic and Latam markets. Analysis, coordination and implementation of digital projects: corporate sites, websites, games, online media campaigns, SEM, scorecards. Key accounts management. New business development. Cross functional work with other areas: creative, project management, trafficking, etc.