Greater Freiburg Area
With over 22 years at Herrenknecht AG — the world leader in TBM technology — I have built a career bridging deep technical expertise with international sales leadership at the highest level. Starting as a Project Manager delivering end-to-end TBM projects — from design and manufacturing through tunnelling, troubleshooting and after-sales — gave me something most sales leaders don’t have: I sell what I understand completely. Today, as Deputy Head of Sales & Regional Director, I manage a €80M+ contribution margin portfolio across Latin America, South Europe and MEA, leading a direct team of 15 and an international network of agents and country sales managers. My focus: complex, long-cycle B2B sales in infrastructure, energy, mining and underground construction. Eight and nine-figure contracts in highly competitive international tenders. Native bilingual German-Spanish. Fluent English. Double nationality DE/ES. Always open to connecting with industry leaders, investors and partners active in infrastructure, energy transition and underground construction globally.
Role & Impact: Dual-role leadership focused on defining and executing the organization’s commercial blueprint for high-value infrastructure projects across Europe and International. Strategic Commercial Excellence: Market Penetration: Orchestrate market entry and growth strategies for complex technical solutions, leveraging data-driven demand forecasting and buyer-behavior analysis. High-Value Consultative Sales: Leading the shift from product-selling to "Solution Ecosystems," driving cross-selling initiatives and customized engineering value propositions. Contractual Leadership: Master of high-stakes negotiations and complex contractual frameworks, ensuring margin protection and long-term project viability. Leadership & Organizational Growth: Strategic Advisory: Direct reporting line to the Sales Director, Executive Committee, and Board of Directors, providing critical intelligence for corporate investment decisions. Team Transformation: Directly managing a high-performance team of 15+, fostering a culture of excellence, technical proficiency, and continuous professional development. Efficiency & Scale: Designed and implemented lean sales processes that optimized operational efficiency and accelerated the sales cycle for multi-million euro assets.
Role & Market Impact: Strategic leadership of regional B2B operations, specializing in high-value technical consultancy and the commercial lifecycle of multi-million euro infrastructure assets. Key Achievements & Competencies: Strategic Deal Architecture: Led the full sales cycle for complex engineering solutions, from technical feasibility studies and custom value propositions to final contract closure. Market Expansion & Intelligence: Transformed regional market presence by identifying untapped opportunities and utilizing business intelligence to outperform competitors in high-barrier sectors. High-Stakes Negotiation: Expert in navigating complex procurement processes and legal frameworks, ensuring favorable terms for long-term service agreements and capital equipment sales. Relationship Management: Built and sustained a robust network of C-level stakeholders, government bodies, and Tier 1 engineering firms. Leadership & Culture: Pioneered a high-performance culture within the sales and project teams, emphasizing technical excellence, ethical negotiation, and professional development.
Role & Impact: Directed the end-to-end lifecycle of high-profile tunnel infrastructure projects (AVE High-Speed Rail & Urban Mobility), balancing strategic office-based planning with on-site execution, logistics, and commissioning. Core Competencies & Results: Full Lifecycle Management: Accountable for project scoping, resource allocation, and P&L, consistently delivering projects ahead of schedule and exceeding projected profit margins. On-Site Execution & Logistics: Led field service operations, overseeing the assembly, commissioning, and technical optimization of Tunnel Boring Machines (TBM) in high-pressure environments. Risk Mitigation: Proactively identified and managed technical and operational bottlenecks, ensuring 100% compliance with safety (HSE), quality standards, and rigorous budget constraints. Stakeholder Coordination: Acted as the primary liaison between engineering teams, subcontractors, and government authorities to ensure seamless project delivery. Flagship Projects: M30 Bypass Sur (Madrid): Complex urban tunneling; optimized assembly timelines. Pajares Lot 1 & 2 (AVE High-Speed Rail): Mastered large-scale logistics in challenging geological conditions. Siete Aguas & Serrano Projects: High-stakes rail infrastructure involving precision engineering and tight urban/geological constraints.
Role & Scientific Contribution: Conducted advanced R&D within the field of energetic materials, focusing on the characterization and thermal analysis of high-performance chemical compounds. Key Achievements: International Research Collaboration: Actively contributed to the synthesis and analysis of energetic compounds, ensuring data integrity in high-security laboratory environments. Scientific Publication: Co-authored the international peer-reviewed paper: “Phase transitions of FOX-7 studied by X-ray diffraction and thermal analysis,” contributing to the global understanding of molecular stability in energetic materials. Technical Rigor: Developed a foundational expertise in materials science and structural analysis that has informed my technical consultancy approach throughout my commercial career.