Fernando Yunes

EVP & Head of Commerce Mercado Libre | Board Member | E-commerce

São Paulo, São Paulo, Brazil

About

🇧🇷Vice-Presidente Executivo e Head de Commerce do Mercado Livre (Nasdaq: MELI) para a América Latina. Lidero o ecossistema de marketplace com o foco em impulsionar crescimento sustentável, excelência operacional e impacto socioeconômico para mais de 115 milhões de usuários e milhões de empreendedores na região. No Mercado Livre desde 2020, lidero também a operação do Brasil — mercado que representa mais de 50% da receita da companhia. Com trajetória como CEO do Sem Parar e passagens por Whirlpool e Bain & Company, me dedico a criar equipes de alta performance, estratégias competitivas e agendas centradas em inovações ao consumidor. Sou Engenheiro Mecânico (Unicamp), com MBA (Ross School of Business - Michigan) e especializações na Kellogg School of Business. 🇺🇸Executive Vice President and Head of Commerce at Mercado Libre (Nasdaq: MELI) for Latin America. I lead the marketplace ecosystem focusing on sustainable growth, operational excellence, and socioeconomic impact for over 115 million users and millions of entrepreneurs across the region. Since joining Mercado Libre in 2020, where I continue leading the Brazil operation—a market that now accounts for over 50% of the company's revenue. Previously CEO at Sem Parar and with senior roles at Whirlpool and Bain & Company, I specialize in creating high-performance teams, competitive growth, and consumer-centric strategies. I am a Mechanical Engineer (Unicamp), with an MBA (Ross School of Business - Michigan) and executive education from Kellogg School of Business. 🇦🇷/🇲🇽 Vicepresidente Ejecutivo y Head de Commerce de Mercado Libre para América Latina. Lidero el ecosistema de marketplace enfocado en impulsar el crecimiento sostenible, la excelencia operativa y el impacto socioeconómico para más de 115 millones de usuarios y millones de emprendedores en la región. En Mercado Libre desde 2020, lidero también la operación de Brasil, mercado que representa más del 50% de los ingresos de la compañía. Anteriormente CEO de Sem Parar y con roles senior en Whirlpool y Bain & Company, me dedique a crear equipos de alto desempeño, estrategias competitivas y agendas centradas en el consumidor. Soy Ingeniero Mecánico (Unicamp), con MBA (Ross School of Business - Michigan) y especializaciones en Kellogg School of Business.

Experience

  • EVP & Head of Commerce for Mercado Libre LATAM at Mercado Libre
    Jan 2026 - Present · 7 mos

  • SVP and Country Lead for Mercado Livre Brasil at Mercado Livre Brasil
    May 2020 - Present · 6 yrs 3 mos

  • Advisory Board Member (Greentech) at Gooxxy
    May 2021 - Present · 5 yrs 3 mos

  • Advisory Board Member at UNICEF Brasil
    Feb 2023 - Jan 2026 · 3 yrs

  • CEO / President at Sem Parar
    Feb 2018 - May 2020 · 2 yrs 4 mos

    Sem Parar is a Payment Company willing to build “a world with no stops and lines when people want to be on the move.“ In 2019, over R$15B was transacted on the platform and we had accelerated the growth rate to 20% a year. Build new use cases, increasing our relevance to consumers, and creating an unbeatable customer experience, has been a core focus to accelerate the business.