Fernando Soto Guillén

Entrepreneur

Costa Rica

About

I started as a graphic designer but I'm way more than that. I'm a self-taught photographer, I've developed several skills, such as motion design, web design, video editing, and basic front end developer skills, advertising and marketing skills, now leading a marketing team of 7 people. I'm goal-oriented and passionate about learning new things, work-related, I’m 100% team worker, responsible for excellent personal skills. Innovation and creativity is the most important thing in my work.

Experience

  • Creative PM at Sol-ti
    Jun 2024 - Present · 2 yrs 1 mo

  • Founder at CBD PERFECT
    Jan 2020 - Present · 6 yrs 6 mos

  • Founder and CEO at EGO Marketing Solution
    Jan 2018 - Present · 8 yrs 6 mos

  • Sol-ti (4 yrs 8 mos)
    • Senior Creative Associate
      Sep 2022 - Dec 2022 · 4 mos

      Responsable of generate ideas and help Marketing Team with content creativity, design, videos, photography and identify future and creative ways to make grow the brand in terms of Marketing and Advertisement following the brand guideline.

    • Marketing Manager
      May 2018 - Sep 2022 · 4 yrs 5 mos

      Responsible for managing the promotion and positioning of Sol-ti. I works to attract more customers to purchase Sol-ti’s products and to raise brand awareness through the creation and execution of various marketing campaigns including but not limited to: eCommerce initiatives, product promotional marketing, retail activation, social media outreach, affiliate programming, and advertising, and direct to consumer initiatives. I report directly to the National Director of Marketing Sam Adcock, my primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization.

  • Marketing Associated at Permaculture Planet
    May 2018 - Jan 2022 · 3 yrs 9 mos