São Paulo, São Paulo, Brazil
I am a senior business and commercial leader with a career built at the intersection of strategy, growth, and transformation in complex, highly regulated industries. Over the years, I have led regional and local mandates across pharmaceuticals, animal health, and sustainability-driven businesses, combining P&L accountability, portfolio strategy, and cross-functional execution in matrixed environments. My work has focused on building and scaling businesses where clarity of strategy, disciplined decision-making, and strong stakeholder alignment are critical. From launching new categories and business models to accelerating sustainable solutions and leading commercial excellence agendas, I operate comfortably across strategic definition and execution, with consistent exposure to senior leadership and governance forums. Developing people, shaping teams, and creating conditions for long-term value creation are central to how I lead. I hold a degree in Chemical Engineering from Poli-USP, a postgraduate MBA in Marketing from USP ESALQ, and have completed the Program for Leadership Development (PLD 39), an alternative in-person Executive MBA at Harvard Business School. Fluent in Portuguese, English and Spanish, with advanced German, I have worked in international teams and managing diverse stakeholders during most of my career. Passionate about innovation, technology, and life sciences, I’m driven by a purpose to enhance people’s quality of life and create a positive impact on society.
• Evolution of my previous role at Animal Nutrition and Health, adding accountability for business strategy, transformation programs and value creation plans for the LATAM organization • Subject matter expert for global implementation of Sales Force Effectiveness discipline, acting as a core team member and product owner
• Responsible for managing Business Intelligence, Sales Effectiveness, Launch Excellence and Capability Building teams, fundamental pillars within the company’s Commercial Excellence framework. * Lead the strategic planning process for Latin America, monitoring its execution by the local teams. • Continued to lead Bovaer® in Latin America, being responsible for business development, strategic marketing planning and tactical execution, awareness campaigns, supply chain coordination, regulatory support, with P&L and A&P management. • Manage a direct team of 3, including people managers.
Bovaer is an innovative technology focused on sustainability in livestock production. It is a feed additive that enables an average reduction of 45% in enteric methane emissions, a result proven by over 100 published studies worldwide. Responsible for leading the Bovaer business in Latin America, working across market development, sales, and marketing, and reporting directly to the vice presidency as part of a global team. • Defined regional strategy and led business development, marketing, sales, and public affairs efforts for the Bovaer® business in Latin America, increasing sales through strategic initiatives and partnerships. • Implemented successful partnerships with banks and carbon consultancies, coordinating negotiations with legal and finance teams. • Managed a team of 2 direct reports and influenced an extended team of over 70 people in a complex matrix organization. • Reported directly to the Bovaer Global Senior VP based in Switzerland, with a dotted line to the company’s Latam CEO, aligning regional and global strategies to achieve business objectives. • Recognized with Dutcham’s Inpire Award (2024) and Feed&Food Magazine’s Troféu Curuca (2024).
Business expansion executive manager for the oncology division at Bayer Brazil. Responsible for business expansion through development of new business models, strategic projects implementation (Agile, Waterfall, hybrid approaches), contract management, and commercial policy management. • Acted as a key pillar integrating different product franchises. • Implemented KAM methodology across the business, reformulating our go-to-market for key accounts and improving overall sales funnel efficiency. • Led a multidisciplinary team of 9 people, including project management, key account management and sales administration resources. • Acknowledged with “Lupa de Ouro” award for rolling out Bayer & IMD’s Digital Transformation program, enhancing digital capabilities within the Pharmaceuticals organization
Business Expansion Manager in the Women’s Health division at Bayer Brazil. Responsible for the development, implementation, and hypercare of key projects originating from the strategic planning process. • Structured the first Business Expansion practice for Women’s Health, defining the area’s scope, governance, and processes. • Selected, planned, and implemented strategic projects within the division through cross-functional collaboration, activating over 200 collaborators to design and implement projects, including Sales, Marketing, Finance, Medical, Market Access, Legal, Compliance, and IT teams. • Implemented innovative digital products and new business models, such as direct sales programs, B2B awareness program "Cá entre Nós", and a digital loyalty program for doctors "BayerPlus", increasing sales and B2B customer’s NPS. • Active member of Bayer Pharma’s Innovation Committee, working on open innovation frameworks and culture building. • Led a team of 6 direct reports, including project management and data analytics resources. • Recognized with 2 “Lupa de Ouro” awards for “Non-retail innovation” and “Digital Marketing focused on healthcare professionals”.
Part-time dedication to Bayer Pharma’s innovation initiatives, in addition to Business Expansion Management functions.
Energy Business Trainee | Market Analysis & Business Intelligence Development of market reports and products for sales support. Short-term assignment at Votorantim Cimentos (cement business), supporting the company's customer loyalty program.
The IMS Consulting Group is responsible for using IMS internally available data to deliver relevant information and projects on the pharmaceutical market, allowing customers to identify opportunities and operate in a more efficient way. As an intern, the core activity was providing assistance on data analysis for relevant local consulting projects. As an analyst, besides being part of global projects, additional activities included aligning customer needs, preparing presentation materials and managing schedules and project milestones.
Research in biotechnology, aiming at protein stabilization studies. I worked as a laboratory assistant with a team of German researchers.