Fernanda Cortés

Market Research / Business Analyst / Data-Driven Digital Marketing : Google - Social Media - Data Analysis and Visualization - Data Base - SQL

Belgium

About

I am not defined by any particular activity or interest rather, I am passionate about feelings of experience from multiple inputs that matter. The powerful and unlimited outcomes from synergy between people and technologies are a clear example. I stepped out of my comfort zone years ago; since then, I have worked in different fields and countries, with one main common point, excel at customer engagement. I am passionate about all present things that awe me, stir my inner emotions and sensations, and most importantly, keep my brain productive. A dynamic, curious, creative and results-oriented personality all packed in 5ft 1, highlights me, as do my fast-learning skills and sense of commitment to drive any project forward. Other qualities I possess include strong leadership, strategic and critical thinking, market research, problem-solving, decision-making, teamwork, negotiation, communication, active listening, objectivity, fairness, and high integrity."

Experience

  • Research Consultant at Bell & Holmes
    Feb 2025 - Present · 1 yr 5 mos

    Carrying out primary market research projects by conducting B2B interviews via direct calls with market players and industry experts across multiple sectors, covering Spanish-, French-, and English-speaking regions. Translating qualitative and quantitative insights into structured reports to support strategic decision-making. Key strengths include market research, project delivery, and effective time management.

  • Media Buyer at Havas Belgium
    Oct 2023 - Feb 2024 · 5 mos

  • Réalisation de projet personnel at Career Break
    Oct 2021 - Dec 2022 · 1 yr 3 mos

    Entrepreneurial Project Exploration: I took a period of time to focus on developing an entrepreneurial project. During this period, I worked on my idea for creating powdered smoothies made from freeze-dried fruits and vegetables. These smoothies offered healthy, nutrient-rich options, packed with vitamins, minerals, and proteins, in a powder form that could easily dissolve in water or milk. The products were designed for a wide range of people, including children, adults, and those wanting to maintain a healthy lifestyle, as they were low glycemic and suitable for people with diabetes. Although I wasn’t employed or working for a company during this time, I was able to develop knowledge in entrepreneurship and meet inspiring people, as I was supported by Story Camp (CAP Innove Asbl), a program helping aspiring entrepreneurs in Wallonia, Belgium. This experience gave me the opportunity to reflect on my personal direction, values, and how I wanted to communicate my ideas. I also learned digital marketing techniques and applied marketing strategies. I gained significant project management and marketing skills during this period. However, despite my efforts, the product didn’t reach commercialization. This was due to the challenges of balancing my personal life, some travel abroad, and the timing not being ideal. This doesn’t mean I gave up; it simply means that I decided to pause the project for the moment. But I firmly believe that I will pursue entrepreneurship in the future, as I have plenty of ideas still brewing in my mind.

  • Business Developer at Organica
    2017 - Jan 2019 · 2 yrs 1 mo

    Organica is a Belgian software editor. The company has been developing and supplying for over 30 years a modular application (CRM-DMS-ERP-CMS) thought to help profit, non-Profit, cultural and institutional organizations in their daily data and communication management. - Prospection (Belgian and French markets) - Planification of appointments and clients follow-up - Pre-Sales analysis - Face-to-face and distance demos - Writing quotations - Negotiation support

  • Marketing and Business Development at St. James's Place Wealth Management - Shanghai
    Oct 2016 - Jan 2017 · 4 mos

    St James’s Place is a FTSE 100 listed company with over 20 regional offices in the UK and now offices in Shanghai, Hong Kong, and Singapore. - Developing and generating financial service client leads - Promoting an extensive range of investment services - Closely liaising with a Financial Advisers - Financial service sales training - Supporting Marketing & Business Networking Events