Clydach, Wales, United Kingdom
With a background in Accounting & Finance from the University of South Wales and over two decades of experience in business leadership across various industries, I am passionate about creating innovative solutions that drive growth and sustainability. As the leader of API Supplements, I leverage my expertise in business analysis, process improvement, and project management to oversee operations and deliver high-quality products rooted in science and integrity. My professional journey has equipped me with a deep understanding of sustainable development and an unwavering commitment to excellence. At API Supplements, our mission is to revolutionise health through science led wellness solutions. As a division of Algae Products International Ltd., we specialise in sustainably crafting algae-based supplements from our state-of-the-art facility in Swansea, Wales. By managing every step from cultivation to packaging in-house, we ensure unparalleled quality and traceability for our products. Our flagship product, PhycoBoost, harnesses phycocyanin's natural properties for enhanced energy levels, immune resilience, and recovery support. Backed by world-class microalgae research recognised with multiple awards like the Best Microalgae R&D Firm 2026 accolade from GHP Innovation Excellence Awards our team is united by a vision for health-conscious innovation tailored for consumers seeking sustainable wellness solutions. Reach out if you'd like to learn more!
At API Supplements, we believe that better health starts with better choices science-led, cleanly crafted, and proudly made in the UK. Backed by Algae Products International—winner of the Best Microalgae R&D Firm 2025 at the GHP Innovation Excellence Awards—we bring world-class expertise to every product we create. From our headquarters in Swansea, Wales, we control every step in-house, from algae cultivation and formulation to manufacturing and packaging. Our lead scientists are behind innovations like PhycoBoost, a premium phycocyanin supplement designed to support immune strength, energy, and recovery. We’re not just another supplement brand we’re your ultimate health guardian, combining breakthrough science with everyday wellness.
Unlocking the Power of Microalgae. I'm leading the pathway at API for a more Sustainable Solutions for a Better Future. We are transforming the planet by providing innovative algae-based solutions to businesses worldwide. Our cutting-edge technology, combined with the expertise of our best-in-class researchers, is unlocking the full potential of microalgae, creating a sustainable future for generations to come.
Extensive experience from design, planning and development. Market appraisals and demographic assessments all undertaken by myself. Arranging and managing development every step of the way.
Director of acquisitions and research