Paris, Île-de-France, France
Building Pletor. The platform where marketing and creative teams combine the best AI models to design and automate creative workflows. Like Zapier for visual marketing. Before that: - I contributed to Alma's hyper-growth (FTE from 60 to 300+, became market leader in France...) where I launched our B2B business unit (€300k ARR generated in just 6 months) and led our Growth team (team of 4, lead-generation both inbound and outbound) - I learned the "business toolkit" at McKinsey where I focused on Sales & Marketing topics and had a very international experience (worked with 7 different offices)
Led a team of 4 in charge of Alma's acquisition, both outbound (market mapping, contact enrichment, lead scoring, etc.) and inbound (SEA, SMA, SEO). It was a 6-month interim to turn around the team. Key achievements of the team during this period: • Increased our paid marketing LTV/CAC by 10% by rebalancing our budget across ad platforms and reviewing the basics of our ads (value proposition, visuals, adwords, etc.) • Implemented a more efficient outbound lead generation process in collaboration with our Sales and RevOps teams (1,000+ new leads generated by month) • Leveraged generative AI to improve the quality of our database of leads (enriched 40% of our base with key elements for targeting while removing 30% of the leads that were not relevant)
Launched Alma's B2B business unit: make it possible for professionals to pay later or in installments both online and in-store. Key achievements: • Signed 30+ B2B merchants making up €300k ARR • Piloted the product roadmap, especially the implementation of our in-house scoring system or the addition of a new payment method • Led a cross-functional team: Product Manager, Tech, Risk, Fraud, Operations • Managed a portfolio of international merchants such as Ankorstore, Vroomly, Bihr, Pro Inox, Mirta, Qui Dit Mieux, Blom Market, etc.
Installment payments. Increase your sales by letting your customers pay their purchases over time without worrying about fraud, defaults and collection. In charge of scaling Alma with a special focus on launching the German business and on developing our B2B product. I am also working on other growth-related topics such as Sales Ops and Data strategy.
• Supported clients across various industries (e.g., Consumer goods, Medtech & Pharma, Financial Services, Public sector) and various geographies (Asia, Europe, Africa, Middle East) • Built an emerging expertise in sales excellence: incentives, commercial org & territories • Developed spikes in problem-solving and in ability to engage various stakeholders at the same time (e.g. 15+ clients in 7 countries) on both high-level topics and more operational ones