Berlin, Berlin, Germany
Head of Brand Partnerships at Prematch, the #1 grassroots football platform in Europe. I lead a team of 10 across Sales, Account Management, and Creative, building strategic partnerships that deliver long-term impact for brands, community, and our platform. I partner with brands like adidas, NIVEA MEN, Techniker Krankenkasse, Gatorade, and Krombacher to bring them directly into the digital football locker room, activating campaigns that resonate with male Gen Z (Ø age ~21) at scale. Our solutions combine community-first activations, product integrations, UGC, creator programs, gamification, and data-driven challenges - all built on the only dedicated platform for grassroots football in Germany. Previously, I spent six years at OneFootball, developing brand partnerships, shaping the fundraising storyline for the $300M Series D, and launching new business verticals such as merchandise and digital collectibles.
Brand Partnerships at Prematch - Built and lead Prematch’s brand partnership department from zero to 10 people across Sales, Account Management, and Creative - Hired and managed mid-level and senior talent & established commercial processes - Ownership of partnership strategy, new business, renewals, and account growth - Built exclusive long-term, multi-season partnerships with leading brands including adidas, NIVEA MEN, Wilkinson Sword, Gatorade, Krombacher, and Techniker Krankenkasse What we deliver for brands - Exclusive access to the only dedicated community platform for grassroots football - Community-first activations reaching male Gen Z (Ø age ~21) at scale - Solutions across community activation, product integration, gamification, UGC, creator programs, and data-driven challenges - Focused on creating win-win-win outcomes for brands, community, and Prematch
Leading the planning and execution of organization-wide initiatives for Europe's leading visual content provider. Implementing a new sales process to facilitate the growth of the new business department, and tracking its success. Collaborating closely with the CEO to ensure effective operations.
- Key Project: Incubating the Web3 joint venture and the NFT marketplace - Corporate Strategy Development & Strategic Partnerships - Responsible as Project Lead for Operations, Business Models & Statistics - Product Development and Go-To-Market Strategy - Line Manager of the Business Development Team
- Key Project 1) Series D Fundraising of US$300 million - Key Project 2) Project lead for incubating fashion online store - Business Case Development and Validation - Slidewriting and design of fundraising pitch deck - Direct report to COO
- Key project: EURO 2021 Volkswagen Marketing Partnership (biggest brand deal at OneFootball to date) - Cross-functional project lead (10 people) - Concept, sales and project management
- Advertising concept creation for blue-chip brands like: Nike, adidas, Volkswagen, Mercedes-Benz, etc. closing 7-digit of media revenue - Sales representative