Düsseldorf, North Rhine-Westphalia, Germany
- Product marketing leader with 12+ years of experience in Life Sciences laboratory solutions (hardware, software, consumables and services) - Global mindset having lived, studied and worked in France, Morocco, Denmark, Germany, Netherlands and Belgium - MBA Bio-entrepreneurship - Ph.D. Molecular Microbiology and Biotechnologies Thoroughly commercially-minded hands-on leader (ENTP, and a mix of transformational and servant leader), passionate about both biotechnology, strategy and marketing. I find particularly exciting the intellectual stimulation of product strategy, the fun and thrill of GTM, and the endorphin kick of supporting individuals and teams to develop and succeed.
Leading product strategy and roadmap for CYTENA’s core instruments for cell line development. Equipping sales and marketing with application-focused, customer-centric content and tools to drive interest and conversion. Driving BICO-wide initiatives to harmonize product management processes and unlock portfolio synergies
Perseus Biomics develops DynaMAP, a novel untargeted metagenomics approach that overcomes the limitations of sequencing in microbiome profiling applications. DynaMAP delivers complete and precise microbiome profiles with strain-level resolution in just a couple of hours, including sample prep. - Member of the management team, reports to the CEO and lead a team of direct reports and contractors - Responsible for building a sales engine from scratch, from go-to-market strategy to execution of outreach commercial activities and setup of back-end sales process and interfaces. - Support the CEO with strategic projects and due diligences
Responsible for a portfolio of PCR chemistries and thermocyclers Highlights: - Launch of the innovative QIAprep& Viral RNA UM Kits for SARS-CoV-2 detection (October 2020) - Launch of the high performance QIAquant PCR cyclers (April 2020)
Regional Marketing Manager responsible for the following markets: March 2019 - Sept 2019: Next Generation Sequencing (NGS), Bioinformatics and Genomic Services July 2017 - Sept 2019: Automated solutions (laboratory instruments) and voice of customer (V.O.C) for the Academia and Pharma segments. Responsibilities include: - Represent the EMEA region within the different global business teams for the creation of the regional marketing plan and planning of marketing activities. - Central point of contact for regional market planning, implementation, new product launch and regional market development - Design and execute multi-channel marketing campaigns that translate the global strategic plan into a regionalized tactical plan - Initiate the creation of marketing content and selection of most appropriate mix of media and channel to target the right customer segment, on the right place, on the right way. - Coordinate new product launches in the region, deploy programs, tools and training to support regional sales teams and distributors - Support sales activities and collaborate for all CRM related aspects of sales & marketing integration - Collect market intelligence through market reports, sales and customers feedback
Responsible for both the QIAxpert and the QIAxcel Advanced businesses ; lab automated solutions for detection and quality control of DNA and RNA samples, including NGS libraries. -Lead the cross-functional System Management Team -Secure continuous business success; actively support sales to reach goals -Develop product roadmap -Define user and market needs and work closely together with R&D to develop new products and applications -Manage product launches -Develop and drive implementation of successful global marketing campaigns -Drive revenue growth together with regional marketing -Manage marketing mix: value-based pricing throughout sale channels, product positioning, development of sales tools -Product Maintenance: ongoing care and support of product line, including monitoring customer satisfaction, competitor activity, new customer needs and sales support materials
Internship within the Cultures and Enzymes division: - Market potential analysis of NEER®, a novel biotechnology product, for its application in a FMCG industry (food&beverages) - Design of business model, pricing strategy, financial performance analysis and formulation of strategic go-to-market recommendations to maximize value creation - Interviews of stakeholders in market leading companies - Direct reporting to Laurent Hubert
Developed expertise in molecular biology, biochemistry, enzymology, microbial & enzymatic degradation of the ligno-cellulosic biomass Ph.D. Grade obtained with first-class honour