Ferdinand Utomo

Marketing Director

Jakarta, Jakarta, Indonesia

About

I am a Versatile Marketer yet Business Development/Sales Person who has 15+ years experience in multiple market like Asia & Africa I have experience in Building Brand in Focus Market and New Market which need Agility, persistent and Focus. Successfully enter China Market #MorningFresh #Imperial Leather #Carex #OriginalSource

Experience

  • Studio Tropik (Jakarta, Indonesia · On-site)
    • Marketing Director
      May 2025 - Present · 1 yr 2 mos

    • Commercial Sales Director
      Apr 2023 - Present · 3 yrs 3 mos

  • PZ Cussons (Jakarta, Indonesia)
    • Head of Brand
      Jul 2020 - Apr 2023 · 2 yrs 10 mos

      - Drive Personal Care brand growth troughout Asia and Middle East - Launch Imperial Leather in China market - Revamp Brand and Communication of Morning Fresh in Asia - Leading regional expansion for the brand

    • Regional Senior Brand Manager
      Jul 2019 - Jun 2020 · 1 yr

      -Develop Brand Imperial Leather in Key Focus Market in Middle East by roll out Communication Campaign through Mass Media and Digital Media. - Ensure NPD succeafull launch in key focus market - Turn around business by managing P&L well - Understanding Consumer through Consumer research.

  • Global Senior Brand Manager at PT Kalbe Farma, Tbk
    Jan 2017 - Jul 2019 · 2 yrs 7 mos

    - Develop Key Focus Market by expanding product portfolio - Increase brand awareness by create communication campaign (localized) and place in mass media and digital media - Develop new market/country expansion by providing Business Plan

  • Senior Brand Manager at British American Tobacco
    Sep 2013 - Dec 2016 · 3 yrs 4 mos

    - Managing Brand Building Activity for Dunhill white (Atl & Btl) - Develop & launch new product Dunhill filter - Managing Media Placement (Atl & OOH) for Dunhill Brand

  • Senior Brand Manager at Campbell Arnott's
    Aug 2012 - Aug 2013 · 1 yr 1 mo

    Oversee Tim Tam Brand