Berlin, Berlin, Germany
Our expertise spans real estate redevelopment, comprehensive property management services, and real estate transactions, helping residential and commercial property owners optimise their investments.
Sanity Group is Germany's best-known player in the cannabis sector, operating several brands across pharmaceutical and lifestyle markets. As a Business Development Lead, I evaluated, developed and executed business opportunities in a fast-growing, dynamic market. My biggest priorities were leading the CBD focussed brand Vaay and the THC focussed Brand Grüne Blüte.
As a Brand Owner of Vaay, I was responsible for the overall business, including leading a team of 11 FTEs, ensuring its financial success, and making all strategic decisions to ensure success in the long term. During that time, we significantly improved the brand's performance by rebranding Vaay, repositioning the brand with a new product portfolio, look, and marketing strategy.
Grüne Blüte is an innovative online pharmacy offering a wide range of medicinal cannabis products and related treatments. After building and establishing the business infrastructure, I owned end-to-end responsibility for the business's success, overseeing strategy, operations, finance, and team leadership.
NXT Pharma was a fast-growing startup specialising in pharmaceuticals and lifestyle products derived from the cannabis plant. We scaled the company to 8-figure revenues and expanded to 7 countries. My responsibilities included: Recruiting, managing, and developing a team of 15+ FTEs. Overseeing all critical sales and marketing channels, thereby enhancing the overall company's performance, with a focus on B2B sales, influencer marketing, CRM, SEO, and marketplaces. Harmonising internal processes and infrastructure for the markets in Germany, France, Belgium, Italy, Switzerland, Austria, and Poland, and implementing SOPs. Maintaining and securing e-commerce and IT infrastructure.
We used Microsoft Excel a lot.