Ferdinand Koch

Junior Manager Strategy & Brand Partnerships @Deichmann

Ruhr Region

About

Working in the footwear industry for over 5 years, I partner with global sports brands and enjoy building strong relationships that create long-term value. Passionate about brand strategy, portfolio development, and the evolving connection between sport, fashion, and culture. Always interested in exchanging ideas and connecting with people across the industry.

Experience

  • Deichmann (6 yrs 10 mos)
    • Junior Manager Strategy & Brand Partnerships
      Jan 2025 - Present · 1 yr 6 mos

      Responsible for the cooperation with our sports & lifestyle partner brands within the Deichmann family footwear concept including - Analysis & Reporting - Forecasting & Growth / Seasonal Planning - Assortment Planning - interaction with Marketing departments on marketing calendar and main topics - Representation of the Deichmann-Concept - Brand Portfolio Management Family Footwear Brands: Nike, Adidas, Puma, Skechers, New Balance, Champion, Reebok, Asics, Jack Wolfskin, Columbia, Vans, Joma, Hummel, Hi-Tec

    • Coordinator Partner Development & Analytics | Sports & Lifestyle
      Mar 2023 - Jan 2025 · 1 yr 11 mos

      collecting first experience in the footwear industry supporting the strategy & brand partnership team

    • Dual Student Business Administration (B.A.)
      Sep 2019 - Mar 2023 · 3 yrs 7 mos

      Working in different departments and supporting teams e.g. in - Purchasing and logistics processes - Control and check of incoming goods - Competitor and prospect analysis - Content generation for social media - Evaluation and optimization of marketing promotions