Jing'an District, Shanghai, China
Global Partner at KISKA, Managing Director Asia. An empowering leader delivering strategic clarity, innovation, and impactful design to create business value and fuel sustainable growth. A trusted partner to global clients in automotive, active lifestyle, and technology products, driving transformation to shape brands and resonate across markets. Dedicated to building high-performing, cross-cultural teams and fostering multidisciplinary collaboration to craft seamless experiences across all touchpoints, from products to communication and beyond, that move people and deliver measurable impact. 15+ years of expertise in strategic and hands-on leadership in top-tier creative consultancy, unlocking opportunities by sensing, creating, and capturing value through brand-driven approaches, customer-focused solutions, and effective execution. Experienced in advising global executives on complex strategic challenges and collaborating with global clients for international markets. Proven expertise in doing business in Asia, including China, India, and Southeast Asia. INSEAD alumnus. Keynote speaker on creating business value through brand, design, and innovation. Simplify. Amplify.
Collaborating with KISKA's teams across Asia, Europe and the US to lead strategic brand and design initiatives for large international corporations and startups in automotive, active lifestyle, and technology sectors. • Appointed as the legal representative of KISKA Shanghai, overseeing compliance, governance, and operational excellence. • Expanded KISKA's presence across Asia, strengthening the China business and driving growth in India and Southeast Asia. • Developed the team by fostering talent growth, collaboration, and cross-disciplinary capabilities to support evolving client needs. • Enhanced consulting practice development by integrating innovative frameworks and methodologies that deliver measurable impact for clients.
Led KISKA's entry into the Chinese market and established a strong presence in the region. Delivered strategic brand and design services for international clients while driving business growth and team development. • Identified market opportunities and developed the business case for KISKA’s China market entry • Successfully established KISKA’s wholly foreign-owned enterprise (WFOE) in Shanghai, managing legal registration, infrastructure setup, and recruitment. • Built a culturally diverse, multidisciplinary team of professionals, focusing on business development, project management, and KISKA’s end-to-end brand and design consulting. • Designed and implemented an omni-channel marketing strategy for China to drive success across the entire B2B marketing funnel, including local website, WeChat channel, thought leadership and conference speeches, trade shows and industry-focused sales campaigns. • Established operational frameworks, including performance management systems, client satisfaction measurement, and organizational health metrics. • Contributed significantly to KISKA's global revenue through strategic business development initiatives.
Managed growth of existing global accounts and developed new business relationships, with a strong focus on integrated design development (IDD) projects that combined strategic and design executional disciplines from KISKA’s service range. • Built and maintained strong client relationships, acting as a trusted advisor to ensure alignment with business goals. • Delivered seamless project management, coordinating cross-functional teams to meet timelines, budgets, and quality standards. • Identified and pursued opportunities for account growth, fostering long-term client partnerships through tailored solutions. Clients served at KISKA: Over 10 years of collaboration with global industry leaders, including: • Automotive & Mobility: AIMA, AUDI, BENDA, BUICK, CADILLAC, CFMOTO, GAC, GATES, HISUN, HUSQVARNA, KTM, LENOVO, LONCIN, MARUTI SUZUKI, MEITUAN, MOTO MORINI, MUON, SAILVAN, SEGWAY-NINEBOT, SKYLINE MOBILITY, SYM, TAILG, TARRAN, VICTORIA MOTORRAD, VOGE, WINTAO, XPENG, YADEA, ZEEHO • Sports & Active Lifestyle: ADIDAS, ANTA, AQUA MARINA, FLYTEC, IWARM, KAILAS, SNOWLINE, ULU, YONEX • Technology Products: GATES, HAIER, LENOVO, NEW DEVELOPMENT
Workshops and Lectures (selection): - Tongji University College of Design and Innovation, Shanghai - Arts University, Nanjing - Communication University of China, Nanjing Keynotes & Conference Speeches (selection): - World Cities Culture Forum, Chengdu, Shanghai, London - Designing the Future Playground - International Symposium for Innovative Applications, Shanghai; Design & Sustainability - Shanghai 2035 - Mobility as Experience - Tongji University Conference, Shanghai - DACHINA Markendialog Conference, Brand Academy & CCTV, Hamburg - Group Tron Taiwan T.E.C.H. Creative Day Conference, Taipei - WU Executive Academy Alumni Network Events, Vienna University of Economics and Business
Designed and delivered a course on integrated online marketing, equipping professionals with practical skills in digital marketing platforms, content strategy, and data-driven optimization. Focused on empowering participants to craft impactful campaigns and leverage emerging digital trends.
Led a strategic brand and communication project to develop and execute a video-first content strategy for OMV Austrian Energy company. • Facilitated workshops at the executive level to define core elements of brand narrative • Collaborated with internal and external contributors to ensure brand consistency and stakeholder relevance • Co-created strategic brand narrative and video-specific visual identity to deliver on brand positioning • Ensured brand consistency by collaborating with internal and external content contributors
Co-founded and led a video-first marketing agency until the successful exit and acquisition by leading Austrian PR agency Ecker & Partner. • Founded and developed the company incl. service offerings, new business development, and account growth • Led video-first, multi-channel brand communication initiatives incl. deliverables, budget and time management • Recruited and led a lean team of full-time staff across two offices in Vienna, Austria and Berlin, Germany