Experience
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CEO and Founder at G.O.A.T. BRANDS UG
Jul 2025 - Present · 1 yr
Vision:
We create brands that consumers don't just consume – they love. Brands that energize, inspire, and enrich everyday life. Scaled globally, rooted locally.
Mission:
We develop and scale the leading brands of their time – starting with beverages, and expanding beyond. Driven by excellence, consumer insight, and decades of FMCG experience.
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Senior VP Commercial EMEA at Congo Brands
Jan 2025 - Jul 2025 · 7 mos
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SodaStream International, Ltd. (8 yrs 3 mos)
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Chief Business Officer (CBO) Central & Northern Europe, Iberia and Benelux
Sep 2022 - Jul 2024 · 1 yr 11 mos
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Head of DACH, Nordics, Benelux, Iberia
Sep 2021 - Sep 2022 · 1 yr 1 mo
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Head of Germany, Austria, Switzerland, Benelux, Nordics
Sep 2019 - Aug 2021 · 2 yrs
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Pernod Ricard (5 yrs 3 mos)
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Marketing Director
Sep 2013 - Apr 2016 · 2 yrs 8 mos
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Marketing Manager
Feb 2011 - Aug 2013 · 2 yrs 7 mos
Brands: Ramazzotti, Havana Club, Malibu, Ballantine´s, Chivas Regal, Jameson, Beefeater, Lillet, Pernod, Ricard, Perrier Jouet, Aberlour, Becherovka, Four Roses, The Glenlivet, Scapa, Paddy, Midleton, Plymouth, Janeiro, Olmeca, Kahlúa.
Responsible for 10 employees.
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Category Marketing Manager Pain at Novartis Consumer Health, Bern
Oct 2009 - Jan 2011 · 1 yr 4 mos