Greater Stockholm Metropolitan Area
Motivated, self-starter, eager to learn, capable of working successfully both in groups and independently. Digital marketing and analytics enthusiast. Working with Google products (to name some; Bigquery, Data Studio, Google Analytics, Google Ads); visualization tools like QlikSense or Tableau; MS Office Tools, and proficiency combining multiple data sources.
- Utilizing dbt and Snowflake to develop, modify, and sustain data models. - Designing dashboards and disseminating information through Power BI. - Providing guidelines for web measurement through GTM and Segment CDP. - Taking charge of the Google Analytics configuration and instructing on the latest version. - Conduct analysis using attribution and Marketing Mix Modeling practises and perform optimization tests.
- Providing insights and following up on marketing campaigns’ performance. - Ensuring forecasts and benchmarks - Visualizing the data via Tableau and Data Studio and making it accessible to various stakeholders and teams - Providing ad-hoc analysis on Volvo Cars’ products and services - Supporting to define campaign KPIs.
- Extracting, transforming, and analyzing a large set of data via Bigquery (SQL) and various tools - Automating certain analyses and tasks; sharing with related team members - Planning, executing and analyzing AB tests as part of the CRO process - Working with high-level analytical tasks, scenario planning, and communicating insightful data stories with different teams by visualizing them (Data Studio, Qlik Sense, Google Sheets, etc) - Design and configure geographical analytics reporting and dashboards according to business requirements - Responsible for setting clear goals for PPC and determining measurement KPIs - Optimizing consent solution (OneTrust) in order to improve data quality
Analyzing big data in order to optimize our clients SEM and digital marketing goals Following up on external and internal A/B tests and driving strategies to improve our performances Finding and presenting insights and analysis to clients Working with clients and Account Manager to determine KPIs for clients digital marketing goals Actively seeking improvements to bring better solutions and insight to clients and to our technology