Riyadh, Saudi Arabia
With 18+ years of experience accelerating growth in the tech, SaaS, and software sectors, I help companies build the systems, structure, and strategy they need to scale. I’ve worked with startups, SMEs, and enterprise organizations to strengthen their sales operations, automate revenue processes, and launch data-driven go-to-market programs that deliver measurable results. My expertise spans sales leadership, revenue strategy, lead generation, Apollo outreach systems, CRM optimization, business automation, and digital transformation. I’ve built scalable sales engines, led high-performing teams, and designed growth frameworks that consistently improve conversion, efficiency, and pipeline quality. Today, I provide strategic consultation for companies that want to grow, but aren’t ready to hire full-time commercial leadership. I guide teams on sales strategy, lead generation architecture, GTM execution, and aligning technology with revenue goals. My focus is simple: create predictable, sustainable, and scalable growth. If you're working to improve your sales engine, strengthen your lead generation, or bring more structure to your growth roadmap, let’s connect.
Solvarex is a business solutions company dedicated to helping organizations achieve sustainable growth by building powerful sales systems, automating lead generation, and designing scalable business processes. We partner with clients worldwide, with a strong focus on supporting businesses across the Middle East. Our core services include: - Business strategy and revenue growth consulting - CRM and ERP implementation - Workflow and process automation - Sales pipeline development and lead generation - Digital marketing systems and performance tracking - Smart dashboards and business intelligence solutions - Scalable process design for efficient operations At Solvarex, we help businesses simplify complexity, accelerate sales performance, and generate measurable growth without the burden of expanding internal teams.
Leading the commercial strategy for HR Link, a rapidly growing HR technology provider, focusing on driving revenue growth, market expansion, and strategic partnerships. Spearheaded sales, marketing, customer success, and support functions to enhance operational excellence and deliver value-driven HR solutions across Saudi Arabia regions. Key Achievements & Responsibilities: • Increased revenue by 40% within the first year by optimizing sales processes and market positioning. • Expanded the customer base by 50%, securing high-value enterprise deals and long-term partnerships. • Led a 40+ member team across sales, projects, customer success, pre-sales, and marketing, fostering a high-performance culture. • Developed and executed scalable sales strategies to drive new business and strengthen recurring revenue. • Built C-level relationships with enterprise clients, government entities, and technology partners to enhance strategic growth. • Designed and implemented an advanced CRM system, improving sales pipeline efficiency and forecasting accuracy. • Represented HR Link at top industry events, enhancing brand recognition and networking with key decision-makers.
Successfully launched and expanded Repzo's presence in Saudi Arabia, overseeing all commercial operations, sales strategy, and business development initiatives. Focused on market penetration, revenue growth, and client acquisition for SaaS-based field management solutions. Key Achievements & Responsibilities: • Established Repzo’s Saudi market presence, increasing sales by 35% within the first six months. • Secured enterprise-level partnerships, expanding the adoption of SaaS solutions in retail, logistics, and FMCG sectors. • Implemented client-centric sales strategies, improving customer retention and satisfaction. • Developed sales forecasts and analytics to enhance pipeline visibility and improve deal conversion rates. • Led market research efforts to identify key business opportunities and regional competitive advantages. • Built and managed a high-performing sales and account management team, optimizing sales productivity.
Managed regional sales and enterprise business development for Menaitech, a leading HR and payroll technology solutions provider. Led sales strategies across the GCC and MENA regions to enhance revenue growth and expand market share. Key Achievements & Responsibilities: • Led a team of 12+ sales professionals, achieving 40% revenue growth and expanding market presence by 50% within a year. • Negotiated and closed high-value contracts with enterprise and government clients. • Established strategic alliances with ERP and HRMS system providers to enhance service offerings. • Spearheaded sales strategies that increased customer acquisition and retention rates. • Implemented CRM-driven sales workflows, improving sales efficiency and conversion rates. • Developed go-to-market strategies for SaaS-based HR solutions, aligning with Vision 2030 initiatives.
Led sales operations and business development for integrated IT and security solutions, driving growth in enterprise and government sectors. Key Achievements & Responsibilities: • Expanded regional sales by securing multi-million-dollar projects in infrastructure and security solutions. • Led the sales strategy and execution, driving significant revenue growth and increasing market share. • Managed the full sales cycle, from lead generation to contract negotiation and project delivery. • Developed relationships with government agencies, large enterprises, and key decision-makers.