Jeddah, Makkah, Saudi Arabia
Accomplished senior Strategy, Marketing & Customer Experience (Cx) professional, with strong strategic project management, business leadership, and cross-functional team leadership expertise. Led development and deployment of different Cx programs, integrated marketing strategies, brand development & portfolio project management assignments. My peers have stated that I am a highly energetic, proactive and outgoing leader, able to bring out the best in teams and maintain a positive attitude throughout. Enjoy working within diverse teams, have a very positive attitude, always energetic, high initiative and follow-through, love new challenges, believe that we never stop growing and learning. Specialties: - Customer Experience & Strategic Marketing (Digital & Offline) - Portfolio Project Management - Strategy Planning & Management - Digital & Social Media Marketing - Cross-Functional Team Leadership
Spearheaded the initiation and currently leading a new department dedicated to better enable the enhancement of the full Hajj and Umrah pilgrim journey, ensuring service excellence, and achieving strategic targets to ease access for pilgrims globally. Overseeing the Department, with a mandate to: - Continuously review, update, and improve the pilgrim journey through data-driven insights and corrective action plans. - Manage and track satisfaction indices for Hajj and Umrah, aligning performance with program KPIs. - Collaborate with government, private sector, and destination management companies to create market opportunities. - Lead stakeholder engagement with local destination authorities in Makkah and Madinah to boost awareness and visitation.
• Spearheaded initiatives to enhance visitor experiences for Umrah pilgrims, aligning with Saudi Vision 2030. • Collaborated with governmental and private stakeholders to streamline access and improve service quality. • Oversaw strategic projects that drove operational excellence, resulting in a significant increase in visitor numbers.
King Abdullah Economic City