Hamburg, Hamburg, Germany
I've been building companies since I was 19. Started in 3D animation and VFX - campaigns for Nike, Vogue, Highsnobiety. Learned early that the most expensive part of any creative production isn't the idea but the limitations and the execution. That's what mimikry is built on. my vision: A world where every company has its own sovereign AI. An intelligence that knows its history, speaks its language, and protects its secrets for content systems. We're a NVIDIA Inception Partner and we're just getting started. What I care about — and what I'll share here: - Building infrastructure, not tools. Every enterprise brand deserves its own responsible AI intelligence. Not a shared platform adapted but a system built for them. I write about what that actually takes to build. - The founder reality. Bootstrapped from day one as a female founder. Just the work, the clients, and the conviction that we're solving a real problem. I share the honest version of what that looks like. - Creativity and automation aren't opposites. I came from VFX. I believe in craft. mimikry.ai exists because I think the best way to protect creative work is to automate everything that isn't it. We're building a world where every brand owns its creative intelligence. → Learn more at mimikry.ai
Most enterprise brands using AI are doing it wrong. They rent generic tools, train on shared data, and hand over their most valuable asset to someone else. Custom AI content infrastructure, trained on the client's own product data, deployed on own servers. No third-party dependencies. Full IP ownership. GDPR-compliant by architecture. We work with some of Europe's largest brands, including Adidas, Otto Group, Replit, and in partnership with NVIDIA. Results our clients see: → Content production up to 47x faster → 70% lower cost per asset → Zero reliance on external AI platforms We don't build tools. We build infrastructure.
Creative Studio OBBY & JAPPARI is based in Frankfurt and Berlin. We are collaborating globally with numerous cultural and commercial clients and focus on art direction and design, producing visual spaces and individual narratives for brand communication.
Founded and ran an international new media creative studio focused on 3D animation, visual effects, and immersive brand content. Delivered campaigns for clients across fashion, culture, and consumer brands including work that ran for Nike, Vogue, and Highsnobiety. This is where I learned what brand content actually costs to produce at scale, how long creative pipelines take, and where the process breaks down. It's the direct reason mimikry.ai exists.
Together with my team, we’re lauchned a completely new redesign of the international employer branding website for Heycar, which was built for France, Spain, UK and the German market.