Hamburg, Hamburg, Germany
Four days before I was supposed to start at OMR, the OMR Festival was canceled. Coronavirus. I was unemployed before I had started. The next day, Philipp Westermeyer offered to pay me through a transition while I looked for something else. I asked for a laptop instead. On day one he sent me to look at software review platforms and their business models. Six years later, OMR Reviews is one of Europe’s fastest-growing B2B marketplaces: 80,000+ verified reviews, 12,000+ tools, 800+ categories. I built the content function from scratch and now lead Strategy. What I do today is read the DACH B2B software market and translate what I see into where OMR Reviews goes next. Three shifts are happening at once: AI is eating into established suites, software is moving into service, and digital sovereignty is back as a buying criterion. The combination is reshaping how DACH companies pick and use software. I take this onto stages (OMR Festival, SaaS Leaders Dinner, partner formats) and into writing (HORIZONT, Business Punk). Signature talk: State of SaaS. Threads I keep pulling on: AI disruption, agent-first software buying, digital sovereignty. If you want a keynote on the DACH B2B software market, want to spar on strategy, or have a story worth examining: get in touch.
- Translate DACH B2B software market shifts into strategic direction for OMR Reviews - Author State of SaaS, the annual market thesis (debut at OMR Festival 2026, rolling out internationally) - Publish and present market analysis: HORIZONT, Business Punk, OMR Festival keynote, SaaS Leaders Dinner fireside (recent guest: Marty Kihn, SVP Strategy at Salesforce)
Managing Product, Operations, Data, Tech and Research and a team of 20+ great people.
- Slicing and dicing the software market - Categorizing software and SaaS tools - Buying and managing software for OMR Reviews - Building a team that makes revenue and platform processes mature - Emphasizing the role of agencies, consultants and integrators in software buying processes
payever is working on a unique commerce solution that covers the whole sales cycle, from online shop and point of sale software to payment, customer relationship management, marketing, inventory and shipping tools. In the area of sales and business development, I was in charge of building relationships with potential clients and partners by showing them how payever's software can benefit their businesses.
PUSHH is a digital communication agency working for digital native companies such as Facebook or Xing and digital transforming companies with a main focus on the FMCG industry. During my internship somewhere between project management, conception and strategy, I coordinated the digital implementation of new products, maintained different websites and executed newsletter campaigns.
The EDEKA group is, with 376,000 employees and more than €50 billion in revenues, one of Germany's greatest companies and the largest grocery retailer inside Germany. Within the headquarter's division responsible for category management and the purchasing of nonfood products, my team's task was to plan, coordinate and control the determination of each week's promotional nonfood articles, including FMCG but also consumer electronics, household items and fashion. Within my team, I was responsible for an analytical assistance, executing profound analyses and coordinating as well as managing workshops with purchasing agents and decision makers of EDEKA and its subsidiaries such as Netto MD. Besides, I monitored the advertising effectiveness for Netto MD and independently coordinated the advertising process of the "discount" distribution channel.
In 2017, the Bosch group acquired the DAA Deutsche Auftragsagentur GmbH to invest in digitally integrated services. During my internship at the DAA, I could get insights into lead marketing, SEO, and other topics in the area of online marketing. Besides, I provided my skills and diligence to screen and acquire affiliate partners, to improve SEA by means of keyword research and assessments of search volume with AdWords and by coming up with new off-page SEO campaigns.