Berlin, Berlin, Germany
Great interest in the socio-ecological sector, NGOs, foundations and sustainable or social startups. More than 10 years of professional experience in digital marketing and brand management. Successful achievement of sustainable growth in sales and reach for well-known, international brands in highly competitive markets. Experienced in customer relations but also in leadership and motivational mentoring of employees. Studied media and cultural studies with additional professional experience in event management, graphic design and label management.
- Leading a team of 10 employees in the areas of social media, web, newsletter and audio/video editing as well as online campaigning - Project management of the continuous web relaunch for the CMS of the federal association, the state associations and up to 1000 local and district groups - Responsible management of online campaigns, petitions, urgent appeals and image campaigns for a socio-ecological transformation - Strategic and content-related development of communication, channel and target group concepts as part of the management team - Project responsibility for the association's digital brand profiling, the CRM project and the further development of digital tools and technical infrastructure - Close strategic collaboration with volunteer management, fundraising, marketing, member/donor service and digitalization projects of the association
Project management with team responsibility and external stakeholder management Social media, content, influencer and performance marketing for the global platforms of the biggest customer in the agency portfolio
Project management with team responsibility and external stakeholder management Social media, content, influencer and performance marketing, web development and digital strategy for the second biggest customer in the agency portfolio
Project management, editorial planning, Facebook advertising, online marketing, social media strategy, design
Project management, editorial planning, graphic design, Facebook ads, community management
- Active advice and support for local and national customers in the field of online and offline marketing and public relations (mainly catering establishments) - Work as a graphic designer with a focus on social media graphics, print layouting, flyer, poster and banner design, corporate branding, logo design, etc. - Creation of copies and press and posting texts, analysis and optimization of social media presences - Facebook & Instagram ad conception, scheduling and monitoring