Madrid, Community of Madrid, Spain
Entrepeneur . founder of firms: G5 Health Group , Unusual Business. Business Angel, Founder partner of Padeinvest Former Chief Marketing Officer of Vitaldent for Spain & Italy. Former Managing Director of TBWA Spain. Expert in Advertising and Marketing with more than 35 years of experience in multinationals such as J. Walter Thompson, BBDO and TBWA. Responsible for campaigns for clients such as McDonald's, El Corte Inglés, Apple, Osborne, Playstation, Banco Santander, Gin Larios, Repsol, Nissan, Leche Pascual and Absolut Vodka among others. Member of the Executive Committee and Vice President of the Spanish Association of Advertising Communication Agencies (A.E.C.P) from 2008 to 2015. Lecturer and professor at ESIC University and the Institute for Advanced Entrepreneurship (IEA).
Unusual Business is a marketing and advertising agency that offers customised solutions to improve its clients' results. The focus is on creating solid value propositions, designing effective marketing and communication strategies and connecting our clients' products and brands with consumers, that is, building and repositioning brands to be meaningful and relevant to society.
Reconstruction and repositioning of the brand in the health sector, improvement of brand reputation, attraction and loyalty of new customers. Development of new services such as the Vitaldent and Vitalcare app. CRM and Contact Centre management. Sponsorship as the "Official Dental Clinic of LaLiga".
Marketing and creative consultancy company to offer brands and clients customised projects with a work structure model adapted to the needs of each project or client.
Leading the business initiatives and responsible for the operations of the TBWA Spain Group of companies. Focus on growth and business development. TBWA Spain (Marketing & Advertising) TBWA Interactive (Digital), TBWA Events & PR, TBWA Worldhealth (Health and Pharmaceutical) and Next Door (Advertising Agency). Most awarded agency in creativity in Spain in 2012, 2013 & 2014 and named Agency of the Year 2014.
Leadership and management of TBWA Spain in Madrid. Creation and development of Next Door, a division within TBWA Spain to avoid conflicts of interest. Previously Business Development Director and Client Services Director.
The ACT (formerly AEACP) represents the main advertising agencies in the country and accounts for around 80% of advertising investment in Spain. Member of the Board from 2008 to 2015.