Royal Sutton Coldfield, England, United Kingdom
I build and scale businesses at the intersection of category creation, commercial execution and international expansion. Across fintech, health and consumer sectors, I’ve repeatedly: Taken businesses from zero to category leadership. Delivered 40-60%+ sustained YoY growth. Created new categories with partners like Tesco, Amazon and Whole Foods. Turned around underperforming divisions into profitable, high-growth units. My approach combines strategic clarity with hands-on execution; from product, pricing and positioning through to partnerships, distribution and customer experience. Currently: Co-Founder & Chief Growth Officer at Bueno Europe Ltd. We’re building the operating system for property ownership abroad. Millions of international property owners are underserved, managing banking, utilities, insurance and taxes across fragmented, outdated systems. Bueno simplifies this into a single, trusted platform. Customers in 29 countries. 97%+ annual retention. 4.9★ customer rating. 5x valuation uplift on £2m raised. Core strengths: Category insight (seeing where the market is going). Commercial execution (making it happen at speed). Partnership leverage (unlocking scale efficiently). Open to: Strategic partnerships Investor conversations Board / advisory roles Felix Hughes is a board director and Chief Growth Officer specialising in scaling businesses to category leadership. He has built and grown multiple ventures from zero to £1m - £7m+ revenue, delivered sustained 40-60% growth and driven a 5x valuation uplift at Bueno.
Building a multi-award-winning fintech platform simplifying property ownership in Spain for international customers. • Scaled from zero to customers in 29 countries • 97%+ annual retention and strong customer satisfaction (4.9★) • Scaling toward £1m+ ARR with strong capital efficiency • Delivered 5x valuation uplift Leading growth strategy, partnerships and execution. Built strategic partnerships with leading financial services organisations. Awards: • International / Enterprise of the Year 2026 (Signature Awards) • KPMG UK Tech Innovator - Regional Finalist (2025) • DBT “Made in the UK, Sold to the World” - Highly Commended (2025)
Venture-backed nutrition company focused on sustainable, clinically validated ingredients for food, drinks and supplements. • Shaped commercial strategy and go-to-market • Opened key partnerships • Contributed to Blue Earth Top 100 positioning
• Supported CEO through ownership transition • Continued strong growth (Ireland +231%, Netherlands +193% YoY)
Built European business from launch to category leadership. • Delivered 59% YoY growth (5 years) • Achieved #1 positions across Amazon, Whole Foods and EU retail • Expanded successfully across continental Europe
During non-compete with approval from Natrol, provided strategic and commercial advisory to five nutrition brands across product, pricing and go-to-market.
• Reversed decline → profitability within 12 months • Scaled revenue from £1.7m to £7m+ • Delivered 4 consecutive years of 36-43% growth • Quadrupled gross margin