Madrid, Community of Madrid, Spain
As a sales professional, throughout my whole career I have always been passionate about building trustful and sustainable relationships and adopting new concepts that better myself, my company and my customer's experience. From 2016 till 2019 I worked in several positions in Stuttgart for a hyper scaling Start-Up called loadbee. I was leading the global sales team for customer acquisitions and account management. In my position I was responsible for the company's sales strategy with a global approach and achieved results with customers from several industries like consumer electronics, retail, sports, DIY, Outdoor and automotive. From September 2019 Until October 2021 I worked as a Senior Account Executive at Salesforce and was responsible for several enterprise customers in the Discrete Manufacturing, Logistics and Automotive Supplier industry. My goal was to boost their business with our Customer 360 platform and make them digitally even more successful. I am proud to that I’ve joined Spryker Systems in November 2021 and helping companies with their sophisticated business models. As a global strategic account executive I am responsible for some of the biggest companies in the world in the automotive and manufacturing industry
As Chief Revenue Officer at Xotigo, I’m leading our next stage of growth — building a world-class commercial organization and accelerating our mission to redefine how automotive suppliers manage sales and commercial performance. My focus is on scaling revenue through clarity, alignment, and execution — developing a high-performing team culture built on trust, ownership, and ambition. Together with our partners at Salesforce, we’re helping manufacturers turn complexity into opportunity by combining data, process, and intelligence to drive profitable growth. I’m passionate about empowering people and creating momentum — ensuring that strategy translates into measurable outcomes and that every team member feels part of something bigger. This is about building not just a successful business, but a movement that raises the standard for what commercial excellence looks like in the automotive industry.
• Founded a consultancy focused on helping startups develop effective go-to-market (GTM) strategies. • Provided CRO as a service, enabling clients to optimize conversion rates and drive revenue growth. • Supported innovative founders in securing funding and scaling their businesses through tailored growth strategies.
Supporting enterprise customers in the construction, logistic and automotive industry to deliver a great customer experience and to transform their business. As a Senior Account Executive I am responsible for the account strategy and the main contact for the customer for all topics in our Customer360 vision (sales, service, marketing, commerce, analytics, etc).
Spryker enables companies to create winning commerce experiences in B2B, B2C, and marketplaces. It is the most modern platform-as-a-service solution with over 800 API-based modules, cloud-enabled, enterprise-ready, and loved by developers and business users worldwide. Extend sales reach and grow revenue with a system that allows you to increase your operational efficiency and lower your total cost of ownership. Expand to new markets and business models without technical limitations. Spryker solutions have empowered 150+ companies to manage transactions in over 200 countries worldwide and is trusted by brands such as Toyota, Aldi, Hilti, Lekkerland, Hero, Rose Bikes, and Prym. Learn more at Spryker.com.
Supported the growth of the Xotigo GTM Motion and built the framework for the next phase of scale. Transitioned into full-time CRO
As Chief Revenue Officer at Ubisense, I lead the company's revenue-generating activities, encompassing sales, pre-sales, marketing, and partner management. My focus is on driving growth, optimizing operations, and expanding our market presence. With a commitment to fostering a collaborative ecosystem, I aim to enhance our customer value and solidify Ubisense's position as an industry leader in smart space solutions.
Leading our global Automotive & Mobility Team and Go To Market Motion. We are supporting companies within their transformation to sophisticated transactional business models within the automotive and mobility industry and building customer centric ecosystems to foster innovation.