Berlin Metropolitan Area
20 years in digital commerce. More than 6 years at Amazon. Multiple nine-figure P&Ls. One constant: building structures that scale - sustainably. I am a General Manager and E-Commerce Executive with deep expertise in commercial growth, category management, digital marketing, and organizational development. My background combines corporate discipline (Amazon) with entrepreneurial ownership (CEO, Business Unit Director) across PE-backed, VC-backed, and corporate environments. At Amazon, I helped building the Apparel category from scratch, scaling it by a triple-digit growth rate through strategic brand partnerships and systematic assortment development. As CEO of VALMANO, I turned around a struggling startup, secured a strategic investor (49% stake), grew revenue by factor 10, and executed a successful exit to CHRIST, Germany's market leader in jewelry retail. As Business Unit Director at fashionette AG and SellerX / KW Commerce: I held full P&L ownership, led international teams across three continents, and transformation of siloed structures into KPI-driven organizations. Through Platora, I invest in digital business models together with 3 other e-commerce executives - from target screening through due diligence to acquisition. In parallel, we help various clients mastering their challenges within digital transformation and multichannel strategy. Selected results across 20 years: Category launch: triple-digit percentage revenue growth in year one CEO mandate: factor-10 revenue growth, successful exit to market leader Marketing efficiency: CPO reduction of 23% and CAC decrease by 20% alongside positive revenue growth Market performance: outperformed industry revenue growth benchmarks by +19 percentage points Transformation: consolidated 7 siloed departments into one agile, KPI-driven unit Team leadership: built and led international teams of up to 46 FTEs Consulting: +12.4% revenue growth and +15% profit increase through marketplace strategy overhaul Private Label: Scaled propietary brands to 37% revenue und 52% profit share, increased overall margin by +421 basis points General Management · Managing Director · E-Commerce · D2C · Amazon Vendor Management · Amazon Marketplace · Category Management · Procurement · Purchasing · Sourcing · Supply Chain Management · Performance Marketing · Digital Marketing · Growth Marketing · CRM · P&L Management · Business Development · Turnaround Management · Restructuring · Scale-up · Start-up · Private Equity · VC · Organizational Development · Leadership
Founded and bootstrapped an e-commerce investment and strategy consulting boutique. Building team and company infrastructure, leading client acquisition efforts and operations. 90+ targets screened · 19 M&A due diligences executed · Client revenue growth +7–12% · Margin improvement +2.7–6.1pp • Venture Building & M&A: Built deal flow architecture from scratch, screening 90+ acquisition targets and executing 19 deep-dive due diligences across e-commerce and Amazon marketplace businesses • Strategic Consulting: Led 5 major client engagements (>6 months each), delivering measurable commercial impact – including +12.4% revenue growth and +15% profit increase for a jewelry manufacturer through a full overhaul of their Amazon marketplace strategy • Operational Setup: Designed and implemented pricing automation for a leading event operator (~€180m revenue), driving +5.5% profit increase and +0.7pp margin improvement • Infrastructure: Built full operational backbone including team setup, BI systems, and logistics frameworks for portfolio companies
Full P&L responsibility (€100m+) for fashionette's D2C business unit, owning all commercial functions including performance marketing, CRM, brand, content, and conversion optimization across a €40m marketing budget and 40+ FTE team. +19.1pp above industry growth · CPO -23% · CAC -20% · 7 marketing departments consolidated · Employee NPS +14pts (62→76) • Transformed a traditionally structured business unit into a data-driven, ownership-based organization, consolidating 7 siloed marketing departments into a single agile, KPI-driven unit • Restructured SEA/SEM allocation and CRM algorithms in an adverse market environment, reducing CPO by -23% and CAC by -20% while simultaneously growing top-line revenue • Outperformed the industry growth benchmark by 19.1 percentage points through rigorous analytics, customer segmentation, and conversion optimization • Built a high-performance culture that delivered +14 NPS points in employee satisfaction (62→76) alongside sustained double-digit revenue growth
Full P&L responsibility (€100m+) for Navaris, the group's flagship brand contributing >70% of total group revenue, managing an international team across Product Management, Sourcing, Supply Chain, Content, and Safety & Compliance. Top-13 Amazon Seller globally · 34 FTEs across DE / HK / CN · Time-to-market -1 month · +€380k incremental revenue · Revenue run rate +29% • Re-engineered the product creation and sourcing process, reducing development time from 4.8 to 3.8 months and generating +€380k in immediate incremental revenue • Withdrew from unprofitable markets (Amazon India) to penetrate new high-yield channels (eBay, Otto), increasing the average annual revenue run rate by +29% • Improved content production guidelines, reducing production costs by -4.5% while simultaneously increasing conversion rates by +17bps • Restructured organizational processes and team setup for scalability across a three-market, distributed operation
Sole Managing Director with full P&L ownership across all functions: buying, category management, IT, marketing & sales, operations, logistics, finance, HR, and legal. 10x revenue growth (€1m → €11m+) · Margin +421bps · CAGR +59% · Private label: 37% revenue / 52% profit · Successful exit to Christ • Turned around a loss-making luxury e-commerce startup into a profitable, scalable market leader, rebuilding the full operational backbone (IT, HR, Finance, Logistics) from the ground up • Secured strategic investment (49% stake) from a fine jewelry manufacturer, enabling capital access and direct vertical supply chain integration • Launched and scaled proprietary private label brands to 37% of revenue and 52% of profit, driving repurchase rate up by +23.5% and CAGR of +43% • Led the full exit process to Christ GmbH, Germany's market leader in watches & jewelry, from M&A preparation through successful close in 2019
Strategic and operational category leadership for Amazon's Watches & Jewelry business, managing full category P&L, vendor relationships, assortment, pricing, and a team of 5. Category revenue €180m · 179 vendor partnerships · Purchasing automation: margins +400bps at +195% volume growth • Developed comprehensive category strategy and vendor partnership frameworks across luxury and mainstream segments • Orchestrated a pan-European "Levels of Service" initiative, segmenting 179 vendors via a multi-dimensional utility matrix to restructure SLAs and drive supplier performance • Implemented automated deal-buy evaluation solutions, improving margins by +400bps while growing volume by +195% • Initiated and launched highly profitable own-brand watches & jewelry private label lines
Shared responsibility for the launch of Amazon's Apparel category in Germany, focusing CX setup, logistics infrastructure, vendor acquisition, and category management. Category launch from zero · 60+ brands signed · 100,000+ SKUs · +618% revenue · +11pp margin in year one • Built Amazon's entire Apparel category from scratch, signing 60+ brand partnerships and creating the full operational and logistics infrastructure • Developed onsite customer experience, vendor onboarding frameworks, and supply chain processes from the ground up • Scaled the product catalog to 100,000+ SKUs within the first year, establishing one of Amazon's most profitable categories
Full marketplace responsibility for Sports, Shoes & Handbags, and Watches & Jewelry categories, developing the platform and driving third-party seller success. GMV €250m · Revenue €50m · Third-party seller growth +284% · Key account sales increase avg. +856% • Managed full marketplace responsibility for multiple high-value fashion categories, scaling GMV to €250m • Developed platform features and customer experience improvements to grow marketplace presence and seller performance • Coached and supported key seller accounts, achieving average sales increases of +856%