Berlin Metropolitan Area
I build GTM engines. 12+ years of scaling revenue, teams, and international P&Ls. My focus: Shipped results over slide decks. The Upgrade Since late 2025, I’ve integrated Applied AI into commercial leadership. My goal isn't just growth, it's "Scale mit System" (efficiency & speed). The Mission: PiNCAMP (ADAC Camping GmbH) Starting Feb 2026, I am combining the trust of 22M mobility club members with the speed of a tech marketplace. Target: Digitalizing Europe’s camping inventory. Faster processes, stronger partnerships, better camping.
I advise commercial leaders and organisations on building and scaling revenue engines. Short, senior, GTM-focused. What I do: • Executive coaching for commercial & sales leaders • GTM & sales engine design (ICP, playbooks, outbound motions, MEDDICC discipline) • Key Account strategy & enterprise growth systems • Org design for growing teams (roles, architecture, operating rhythms) • Data-driven commercial systems (KPIs, dashboards, forecasting frameworks) • Applied AI for commercial work (lead enrichment, account intelligence, research automation) Why parallel: Advisory work keeps me close to real world execution and lets me test AI-augmented GTM systems I apply in future leadership roles.
After completing my role as Regional Head of Commercial in August 2025, I intentionally entered a focused transition phase to evolve my commercial leadership profile with applied AI capabilities. Focus areas: • Certification in AI & Digital Transformation Management • Prototyping AI-driven tools for lead enrichment, market intelligence & commercial research • Applying AI to GTM, forecasting & decision-making • Select advisory engagements to stay close to real commercial challenges
Full GTM & P&L ownership across a multi-country cluster; built, launched and scaled new revenue motions. Key Impact: • Launched a new business line across multiple markets and scaled it to a strong run-rate. • Built launch teams and created a reusable GTM playbook used across markets. • Owned full commercial P&L, balancing investment & margin across four countries. • Led strategic negotiations, supplier partnerships and category/portfolio development. • Strengthened forecasting & execution systems to identify trends and opportunities early.
Led enterprise account strategy in a mature, highly penetrated market; established predictable, scalable growth systems. Key Impact: • Drove reliable, forecastable enterprise performance across major retail & foodservice partners. • Managed a 28-person Account Management & Sales org. • Built structured account planning & visibility frameworks. • Deepened enterprise partnerships through category-driven strategies and stakeholder mapping. • Strengthened retention & expansion signals through data-led processes.
Built a 50+ rep outbound sales organisation from scratch, turning acquisition into a repeatable engine. Key Impact: • Built a national 50+ FTE outbound org with clear roles, structure and operating model. • Achieved major uplift in monthly partner acquisition & productivity. • Created a reusable B2B acquisition playbook. • Introduced onboarding & coaching systems that reduced ramp time. • Implemented qualification, pipeline hygiene & weekly operating rhythms.
Giving customers the service they deserve
Salesforce