Munich, Bavaria, Germany
Global UX Leadership // SOP-ready Production UX Delivery for Automotive & Digital Ecosystems // Concept & Interaction Design // User Experience & Interface Design // Hardware & Software Prototyping
// Strategic Leadership Guide the UX direction for BMW in China, aligning local customer needs with global strategy. // User-Centric Innovation Turn insights from Chinese users into digital experiences that are intuitive, premium, and relevant. // Product Focus Deliver mass-production, SOP-ready solutions with a focus on quality and brand fit. // Global Influence Bring local innovation into global products, acting as a bridge between China and Munich.
// Future Concepts Shaped next-gen in-car digital experiences by anticipating user needs in China and beyond, translating insights and trends into intuitive, brand-fit systems. // Collaboration & Teams Enabled high-performing, cross-cultural teams through agile, iterative prototyping and a strong user-centered design culture. // Creative Tech Advocated for early use of creative technologies to ideate, test, and showcase concepts — ensuring innovation that is both cutting-edge and user-friendly.
// User Experience Framework Responsible for the development of the user experience framework for the upcoming MINI instrument cluster, the upcoming BMW head-up display and the overall in-car augmented reality experience. // Rapid Prototyping Platform Design and development of a sustainable rapid prototyping platform for quick testing and iterating concept ideas. The platform allows to experience, iterate and present ideas in a vehicle environment. // Mentoring of junior target groups Recruiting, on-boarding and supervision of junior target groups in the UI / UX area. // Other tasks Budget planning, supervision and support of our development service providers. Coordinating the yearly departmental ISO audits.
// SE Team Lead Development E/E AC Components Professional lead of an interdisciplinary development team for the E/E components of the vehicles air conditioning unit. Including technical project management, requirements engineering and validation from concept phase until start of production.
// Master Thesis in human-machine interaction and interface design. Development and evaluation of an interaction concept for semi-transparent displays.
Developing interface concept for the Chinese market respecting the needs of Chinese customers and their environment.
Support of crossvertise GmbH during their start-up phase with interface design, corporate identity graphic design and frontend development of the companies web platform.