Switzerland
Result-oriented with the ability to quickly process large amounts of data and come up with strategic conclusions and recommendations. A driven and dedicated individual who can thrive in task-oriented as well as open environments. Internationally educated with a collaborative spirit and mindset. A keen learner highly motivated to pursue a career in consumer-centric marketing/sales in a diverse and challenging environment.
• Developing 1-2-1 strategy and concept for Reduce Risk Products across Switzerland • Planning, implementing, and controlling 1-2-1 activities at all consumer touchpoints in Switzerland • Defining and controlling strategic KPIs, including planning, managing, and controlling budgets • Developing 1-2-1 Brand Ambassador communication flows • Maximizing promotion efficiency at the retail • Negotiating and developing collaboration contracts with agencies • Supplying internal stakeholders with comprehensive post-project reports, including evaluation against pre-set KPIs, and ensuring tracking of market intelligence and monitoring of competitive activities
Key Account Manager in Ecommerce team DACH • Responsibility for two key eCommerce retail partners, leading the development and execution of joint business plans tailored to their platforms to drive growth • Translated data and shopper insights into actionable strategies, driving category growth and visibility at digital Points of Sale • Acted as the key link between brand marketing, innovation, and the customer — ensuring activation plans were aligned with both brand priorities and the unique dynamics of online retail • Collaborated closely with multifunctional teams (Finance, Marketing, Supply Chain) to deliver end-to-end plans that supported both P&G’s strategic objectives and the customer’s business needs • Built a strong foundation in eCom Key Account Management while sharpening skills in negotiation, promotion planning, and analytics-driven decision-making
• Owned the end-to-end marketing strategy, from brand positioning to campaign execution — ensuring consistency across all touchpoints, with a strong focus on digital platforms • Led the content planning, management, and performance analysis of social media channels, particularly Instagram, growing engagement and strengthening community presence • Developed and executed 360° marketing campaigns
• Built automated tools and dashboards (Excel, Power BI, SAP) to track cost efficiency, inventory levels, and production performance, enabling faster and more accurate decision-making • Served as a key interface between finance and supply chain functions — translating raw data into actionable insights that supported strategic planning and daily execution • Identified process inefficiencies and implemented data-driven improvements that optimized material handling, material purchasing and material storage.