Frankfurt, Hesse, Germany
Results-driven entrepreneurial mind and a highly analytical thinker with a business development & growth marketing focus. Proven track-record in achieving eCommerce hypergrowth through superior business strategy & superior execution. Opening up new business opportunities through pragmatic thinking. Currently growing Pergolux into one of the world’s strongest home & garden brands in the world. Has repeatedly led and built high-impact, self-standing teams from scratch. Always looking to challenge himself. Startup fan.
At 'Emma Up,' a bold initiative under 'Emma - The Sleep Company,' we're redefining the sleep app space. Our revolutionary, tailored AI-powered program enables users to achieve sustainable behavior change which results in long-lasting sleep improvements - different to meditation and sleep trackers. • Spearheaded successful internal funding rounds & managing the P&L to secure our financial backbone • Made important team hires, with which we evolved our product from an initial concept to a cutting-edge AI-powered program, constantly enhancing our sleep improvement solutions. • Implemented a savvy user acquisition strategy, converting Emma's robust web traffic into a cost-efficient channel to acquire our initial 100k app users. • Achieved a stellar 40% conversion rate from free trial to paid subscriptions, underscoring the app's value and user commitment. • Emma Up has repeatedly been featured by Apple
⏫ Senior Teamlead → Head ⏫ In this role I am building Emma's first digital product business unit (aimed at recurring revenue). • Initiated extensive product discovery & design sprints (following ‘lean startup’ methodology) to arrive at a sleep coach app concept • 20% first month retention rate achieved in a low-cost MVP • 40m € annual revenue generated for Emma, through leveraging our app as a trust driver in Emma’s marketing communication, increasing Emma’s website conversion rates & TV & influencer marketing response rates • Set up a self-standing team of experts from scratch 'Emma' is a sleeptech scale-up and the world's No. 1 direct-to-consumer sleep brand.
⏫ Junior Teamlead → Teamlead → Senior Teamlead ⏫ In this role I had full ownership of P&L and business strategy (product, marketing, operations) in the German market. • Achieved profitable revenue hypergrowth (>1000%) to bring Emma from a small, unprofitable player to one of the top 2 mattress players in Germany • Managing 9-digit yearly revenues & 8-digit yearly marketing budget • Implemented direct-response marketing strategy that broadened our audience reach and positioned Emma as the the obvious choice throughout the customer journey • Developed a future-proof DE product portfolio to ensure continuous revenue growth • Built and led a high-performing team from scratch to 25 team members 'Emma' is a sleeptech scale-up and the world's No. 1 direct-to-consumer sleep brand.
In this role I was responsible for finding strategic growth opportunities for Emma in the German market. • +20% profitable revenue increase through the implementation of a new discount structure • +15% profitable revenue increase through starting print marketing • Led project management for company-wide rebranding project (negotiations, TV production, …) 'Emma’ is a sleeptech scale-up and the world's No. 1 direct-to-consumer sleep brand.