Bad Birnbach, Bavaria, Germany
In over 20 years of managing large-scale operations and venture projects, I’ve learned that growth is rarely a creative problem—it is almost always an operational one. I specialize in the technical and strategic work that connects marketing data to sales results. My work is about removing the friction that exists between a potential customer's first click and the final handshake. My focus lies at the intersection of three pillars: - Sales Enablement: Architecting the systems and content that empower sales teams to close faster. I ensure that closers have the right context and the right tools at the exact moment they need them. - Conversion Rate Optimization (CRO): Analyzing the funnel to identify where intent is lost. I strip away the noise to create a seamless path to conversion. - Data Architecture: Building the feedback loops that turn raw information into actionable strategy. I connect the dots between marketing spend and actual revenue, ensuring capital is deployed where it is most effective. I’ve spent my career leading complex teams and high-stakes budgets, moving beyond vanity metrics to focus on what actually moves the needle for a company’s P&L. If you feel your sales and marketing are running in parallel instead of together, I can help bridge that gap.
XT8. build strategic sales materials and pitch decks to remove friction and accelerate your revenue. DM if you want to sell more.
• Haas Fertigbau is a leading prefabricated wood building manufacturer in Germany and Austria, with annual revenue of €150M. • Responsible for the funnel performance, marketing strategy and implementation. • Implemented AI-driven reports and growth loops, improving MQL-to-SQL CVR by 30%. • Manage a multi-channel funnel (OOH, Google, Meta, TikTok, Pinterest, LinkedIn) for sustainable B2B and B2C lead generation.
• Increased lead generation through a comprehensive growth strategy, targeting optimization, and marketing automation. • Reduced CPL by 60% through multi-channel performance campaigns. • Increased CLV by 18% through Customer Journey Optimization (CJO) and implementation of retention models.
• Advised leading automotive and technology companies (e.g., Mercedes, ATU, Knorr-Bremse, Bosch) on strategic marketing and digital transformation. • Implemented data-driven performance marketing frameworks, increasing CVR by 84% and reducing CAC through advanced analytics. • Developed GTM strategies and concepts to support digital transformation for clients.
• Largest distributor of Brazilian musical instruments outside Brazil, operating across Europe, Asia and Oceania. • Oversaw Growth (sales and marketing, P&L responsibility), managing budgets and cross-functional teams. • Built an integrated sales and marketing system that strengthened brand positioning, increasing CLV and CVR. • Designed the MQL–SQL funnel, structuring B2B acquisition and partnership channels.