Felipe Mendes

CEO | Ecommerce & Importation Specialist | I solve cost, lead-time and compliance bottlenecks by building efficient global operations that scale revenue and protect business margins

Presidente Prudente, São Paulo, Brazil

About

With over five years of experience in e-commerce, I specialize in structuring, planning, and scaling online sales across platforms like Amazon, Mercado Livre, and Shopee. At Avith Importadora, I lead cross-functional teams to optimize fulfillment, after-sales operations, advertising management, and pricing strategies, ensuring operational excellence and revenue growth. My role also involves market research, demand forecasting, and competitive analysis to drive data-driven product development and innovation. My work is driven by a commitment to delivering results through strategic planning and long-run solutions. Proficient in risks, money management, and planning, I focus on maximizing performance while minimizing inefficiencies. Together with my team, I aim to empower brands to navigate the complexities of the online marketplace and unlock their potential in South America’s dynamic e-commerce landscape.

Experience

  • E-commerce Manager & Coordinator at Avith Importadora
    Jan 2026 - Present · 7 mos

    Responsible for overseeing and optimizing all company online sales channels, driving growth, performance, and profitability. Lead and coordinate cross-functional teams across fulfillment, after-sales operations, advertising management, and pricing strategy to ensure operational efficiency and revenue maximization. Support new product development through market research, demand forecasting, and competitive analysis, contributing to brand innovation and data-driven decision-making.

  • Founder at FM DUAL IMPORTAÇÃO E EXPORTAÇÃO
    May 2021 - Dec 2025 · 4 yrs 8 mos

    Leading end-to-end import operations from China to Brazil and scaling product distribution across major marketplaces throughout South America.

  • Owner at Dual Traders
    Nov 2016 - Apr 2021 · 4 yrs 6 mos

    Driving investment performance and operational execution within the global Forex financial markets.

  • Digital Marketing at 5IVEHOLE
    Mar 2016 - Jan 2017 · 11 mos

  • Artist Management at Denis e Renan
    Jan 2015 - Feb 2016 · 1 yr 2 mos