Greater Fortaleza
Over the last 6 years, I’ve managed and scaled paid media strategies for more than 60 companies across different industries. My mission is simple: turn media investment into predictable growth through data, testing, and performance-driven systems. I help e-commerce brands increase revenue, improve efficiency, and scale acquisition using Meta Ads and Google Ads — always guided by performance metrics and structured experimentation. I’m a Paid Media Specialist & Media Buyer with a background in marketing consulting, campaign planning, and performance optimization. My experience: → Paid Media & Performance Specialist with 6+ years in Marketing → Managed $1M USD+ in media investment across multiple platforms → Worked on US e-commerce projects with over $1M USD in ad spend → Supported multiple e-commerce brands in scaling revenue through paid media → Strong focus on funnel structure, creative testing, and budget efficiency → Experience collaborating with teams, stakeholders, and creatives My results: → Up to 30% monthly revenue growth after applying Meta Ads and Google Ads strategies in selected e-commerce projects → 600M+ impressions generated → 1.9M+ clicks driven → 1M+ website sessions generated → 429M+ video views on Instagram I’m currently focused on paid media execution, optimization, and consulting for brands looking to scale efficiently and sustainably. If you’re looking for someone who treats paid media as a growth engine, not just ad spend, feel free to connect or reach out.
RASTRO is an independent advertising agency based in Rio+anywhere. Led the development of impactful advertising campaigns in collaboration with creative teams, driving higher engagement. Managed and optimized campaigns in real-time to ensure the achievement of desired outcomes. Proactively adapted strategies to respond to changing market conditions, resulting in increased sales. Directed market research to identify target audiences and optimize media placement for maximum efficiency. Developed comprehensive performance reports, tracking and analyzing media results, leading to a significant increase in campaign ROI.
Led customer segmentation and targeting analyses, enabling the company to focus on high-value customers and increase sales. Developed and implemented a dashboard that visually represented key marketing metrics in real-time, allowing management to make quick, informed decisions. Created and defined a set of KPIs to measure the success of marketing campaigns and track progress toward strategic goals. Implemented and managed A/B testing, optimizing marketing campaigns and increasing conversion rates.
Utilized a variety of advertising platforms, including social media, search, and display, to reach desired audiences. Collaborated with creative teams to develop impactful advertising campaigns that drove higher engagement. Monitored and optimized campaigns in real-time to ensure delivery of desired outcomes. Adapted strategies to address changes in market conditions, resulting in increased sales.
A project created at the Federal University of Ceará aimed at sharing marketing knowledge with other students interested in learning or pursuing a career in the field. Evaluated media coverage and social media data to assess campaign performance and make strategic adjustments accordingly. Designed and executed a comprehensive media plan that utilized multiple channels to effectively reach target audiences.
Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly. Developed and implemented an integrated media plan that leveraged multiple channels to reach target audiences.